‘Global changes and sustainability sound contrasting. Humanity meets this for the first time ‘
With a rapper hit « WHO FLY THE DOGS OUT », a special four -legged – Robopas ATJ Lučko, who handed over questions to the Fifth Business Conference to Kvaka24, in the conference of the Zagreb Hotel Hilton Inn, was in a conference hall of the Zagreb Hotel Hilton Garden Inn.
This year’s conference of the title « Chans in the World of Global Change: The Sustainability and Resistance of the Croatian Economy » brought together panelists from the world of economics and finances, IT, tourism, marketing, entrepreneurship and other areas. There was talk of constant sudden, often politically motivated market disorders, Donald Trump’s trade policy and the consequences of European manufacturers, a Croatian path to sustainable tourism and the shortening of the supply chains due to the vulnerability of international supply chains, the gathered could also hear details of the introduction of mandatory e-accounts for all businesses in Croatia. Through examples of practice, it was discussed and turned users into a brand ambassador, with an emphasis on the construction of strong relationships with consumers and creating communities that not only share their experiences but also shape the future of the product. Starting changes in market rules often affect small and micro entrepreneurs, especially when they come from political spheres. In such an environment, where even the smallest external earthquake is felt at the local level, artificial intelligence becomes a powerful ally, heard at a conference.
Kvaka24 continuously supports entrepreneurs and craftsmen in all market challenges useful, inspiring and educational content. This year, the emphasis was placed on information about trends, innovations and state -of -the -art business practices and finding concrete solutions and opening a discussion on the current issue of entrepreneurship. The conference partners are FINA, Raiffeisenbank Croatia, Croatian Employers Association, Croatian Post, Koncar, Mastercard and Telemach. The organizer of the conference also thanks the Ministry of the Interior and the ATJ Lučko for its appearance and the help of a steel four.
Zagreb: Kvaka Conference24 |
– Global changes and sustainability sound contrasting. Humanity meets for the first time – said the director of 24sata Goran Gavranovic in the introductory speech.
He added that society has always aspired to sustainability, major changes and jumps are constant, but today they are greater than ever.
– The biggest change that a businessman is experiencing today is the need for specific professional knowledge and, at the same time, the Renaissance of Knowledge, which combine everything. In this paradox, we found ourselves within our jobs and life – said Gavranovic.
HUP’s chief economist Hrvoje Stojic has shown estimates in an introductory presentation that Croatia is poorly exposed to an effective customs rate. The maximum negative growth effect is expected. Croatia has small exports to the US, but it is significant for us, he emphasized. The export rate will be low, the first challenge is the loss of competitiveness, the second is significantly lower profits and below average investment, Stojic added. Capital markets need to be strengthened – to make it easier for pension funds to invest in the domestic economy, to strengthen the tax attractiveness of the Start UP company, to introduce investment accounts of citizens with tax incentives, equalize the tax treatment of ownership and debt, he listed.
Višnja Božinović, a member of the Directorate for Business with the population and the Raiffeisenbank Croatia Raiffeisenbank, emphasized that their goal was to ensure business safety to clients and business relationships.
– We invest a lot in digital transformation, for our clients and their data to be safe.
Ante Janko Bobetko, Deputy CEO Hamag Bicro, emphasized that they have financed more than 25,000 projects for about ten years.
– Our companies are of good quality, but the sources of financing are sometimes not available to them – Bobetko emphasized.
Sladjana Cosic, head of the European Investment Bank group in Croatia, added that the bank had an important role in the development and creation of an innovation ecosystem in Croatia, supported a number of startups. Bozinovic warned of various fraud, present everywhere on a daily level, which made the safety of data from crucial importance.
At the panel dedicated to sustainable tourism, Robert Pende, Director of the Entrepreneurship Development Directorate in the Ministry of Tourism and Sports, said that he should invest in development and also prevent excessive expansion. Cresimir Tomic, the secretary of the Zagreb Caterers’ Association, said to us, while Roko Romic, founder of Kombuche Culture, Mastercard’s UPPLIFT Academy scholarship, said that, in the middle of the pandemic, they placed their market unknown and completely natural product on the market. Director of the Institute for Tourism, Damir Krešić, emphasized that sustainable tourism does not occur at once, but is a long -lasting process.
Andreja Kajtaz, director of the Digital Solutions Sector, spoke of e-accounts that would eliminate the system loads so far, but also reduce the ecological imprint. She emphasized that entrepreneurs should not be afraid because there is a solution for everything.
Zagreb: Kvaka Conference24 |
– I can definitely say that CX is the main thing in our company. These are the experiences of our clients, we live off that. We try to improve our services. We have a lot of channels through which we communicate with clients – said Iva Stipancevic, Head of CX RBA, on a panel dedicated to user support as a platform for actively involving customers in product development.
– The shift is seen. Today, all serious companies talk about end users’ experiences. This is one very important topic – said Ivan Kovacevic, partner and Coo, Wine & More and Craft Technology Board Member & Chief Product Strategy at Granular Group.
Josip Ninic, Ceo, Koncar – electric vehicles pointed out that the end customer is a traveler who uses their vehicles. They follow comments and feedback through social networks.
– I was glad to see positive comments about the new tram in Zagreb. We are proud of the fact that a number of small businesses participate in the realization of the product – Ninic said, emphasizing that our entrepreneurs should not remain within the borders of the state.
– People work with people, user experience is being built with interlocutors on the other hand. These are relationships that have to be deep, you need to know the company well, are common fights. We, as a company, work with clients we provide services – said Dejan Rogan, Head of Business Solutions, HSM.
– In Telemach, user support is the first contact with clients. It is a channel where it is hardest to develop a positive user experience and continue to be stable. There is no forwarding of information, the focus is that an employee in the service immediately solves the problem – said Ozren Kovacevic from Telemacha, director of the users’ care sector and user experience management.
Zagreb: Kvaka Conference24 |
On a panel dedicated to artificial intelligence as a powerful ally of small businesses, their « BFF business », Vedran Antoljak, CEO/ AI Business Advisor, Best Advisory DOO pointed out that AI is an important aspect of every company. It affects productivity, but also a smaller cost. Little smaller entrepreneurs use artificial intelligence.
– If you use Chatgpt, it uses a consistency in writing. The universality of the response, the consistency in the mails is ensured, and only it creates savings – said Nenad Raca, director of Aduro ideas.
– Today, everyone is less computer literate and have a critical thinking, what is lacking in artificial intelligence. The information that Ai gives us should also be checked – said Doc. Ph.D. Vjeran Buselic, professor at TVZ, FOI and Effectus Polytechnic.
– Paid versions of the tools are much more developed – said Davor Anicic, CEO Velebit AI and a member of the Board of Directors Croai.
