Generation Z, what relationship does it have with health? Nine out of ten guys in difficulty for false news online and on social networks

Taking care of one’s health is a primary necessity, because nobody is invincible and, unfortunately, diseases can surprise you suddenly. It is with this sense of fragility that More than 80% of the young people of Gen Z (generation Z, or people born between the mid -90s and 2010), burned by the pandemic by Covid-19, he deals with his well-being daily and to make prevention. Well -being that is not left to chance, but is cultivated – when you pass the sea magnum of fake news – with informed and scientifically tried choices.

Physical and psychic well -being

This is photography from a study by Burson Italia, made up of young adults between 18 and 27 years of 11 countries In the world including Italy, on some delicate health -related issues. To emerge is the portrait of A generation that feels misunderstood and claims to be eager to take charge of one’s physical and psychic well -beingbut it is also a generation that declares (in 92% worldwide and almost in 86% in Italy) to clash with an increasing number of false news, online and on social media, a problem that compromises trust and limits the possibility of access to care.

Direct relationship with the doctor

After the pandemic, the services of telemedicine have increased. They are an important resource, which however does not completely satisfy the needs of a generation that, accustomed to virtual relationships, wishes to have physical interactions and human contact with the doctor. Over 62% of young people are not convinced of the quality of the treatments paid via the Internet, while almost 69% want to have a direct relationship with the doctor And he believes he does not receive enough time and attention from his careful. In addition, 90% are convinced that Active listening by experts is fundamental in decisions concerning healthwhile more than 85% warn the need for more complete and accurate information. Health for young people is not a chat to be resolved quickly, between a social media and a telephone appointment, but it is a theme to deepen by carving out time.

A new communication path

Black tag for the big pharmis: more than 65% of the gen Z believes that pharmaceutical companies can play an important role in health choices, provided that – and here we always return to the heart of the study – they commit themselves to complete and accurate information. Unfortunately, this does not happen for almost 40% of young people. Elena Silva, CEO of Burson Group Italy, believes it has arrived the time to reconstruct the relationship with this generation, which represents the future: «Today the tools to fully understand the needs and to guide effective and transparent communication are available. This information confirm that the time has come for open a new communication path on health issues that concern all of us ».