Gazprom plans to launch the production of household appliances in 2025

The subsidiary of Gazprom-Gazprom household systems JSC, is preparing to restart the Bosch plants in St. Petersburg and establish the production of refrigerators and washing machines there already in 2025. It will be possible to occupy a significant share in the market only in the case of production of products precisely under the German brand, since it has a current and loyal audience, experts say. However, upon the official return of Bosch to Russia, the asset will again go under its management.

“Kommersant” got acquainted with the financial report “BSK Household Devices” (owns German Bosch factories in St. Petersburg, has been managed since 2024 Gazprom household systems), published in Spark-Interfax. The explanatory note says that the AO plans to launch the production of washing machines and refrigerators in 2025. As part of the preparation for the re -conservation of the plant, work is underway to put up and set up equipment, the selection of raw materials suppliers, the creation of prototypes and test models of equipment.

It is also specified that the company’s management has prepared a model of future expenses and income until 2035. “The financial model has a consistent increase in capacities every year, due to limited growth in labor resources and gradual commissioning of equipment, using new raw materials and materials,” the document says. In the « BSX, household appliances » and in JSC Gazprom, household systems did not answer « Kommersant ».

The explanatory note to the reporting of the LLC states that for the entire 2024 year the company did not produce a single unit of production and reduced the staff from 635 to 369. Lawfully BSX Domestic LLC still belongs to the German Bosch by 100%. In general, the company’s revenue for 2024, according to Spark-Interfax, amounted to 100 million rubles. With a net loss of 1.7 billion rubles.

Gazprom has long been working in the segment of household appliances, it owns a brand of Darina gas plates and others, recalls the director of the OCS household electronics department Vladislav Borodin. According to him, Gazprom in 2024 already produced a test batch of new equipment, in particular, narrow washing machines that are in demand in the Russian Federation, under their own brand. According to his assessment, the new production of washing machines and refrigerators can take a “good share” of the Russian market, since it is profitable to produce large household appliances next to the sales place: “The exclusion from the cost of logistics costs gives a price advantage.”

According to Kommersant’s source in the household appliance market, the costs of re -equipping plants for the resumption of production also affected the software for the robotic assembly line, since Bosch “took” the software license when leaving the Russian Federation. According to him, the launch of production is planned in the summer of 2025, the company plans to reach the production capacity of the level until 2022 and expand the assembly lines, converting the storage facilities in St. Petersburg.

The re-conservation of the production of refrigerators and washing machines can cost from $ 20 million to $ 50 million (1.6–4 billion rubles at the rate on April 14, 2025) due to investments in new press forms and equipment, says Jackky’s household appliance and co-owner of the Shaub Lorenz brand Huseyn Imanov. “If Gazprom begins to produce equipment under its brand, it will lose competition for the South Korean LG, Samsung, Chinese Haier, Haier, Haier, etc., the Bosch technique under the Bosch brand is still in parallel import and has its customer, the market has already been formed,” he warns. But in general, according to him, the market for household appliances since the beginning of 2025 has declined a year by a year in an amount of 35-40%.

The ownership of the assets remains for Bosch, but the company has lost the opportunity to participate in their management, explains Roman Lobanov’s law firm White Stone.

“In fact, Gazprom performs the functions of Bosch Russian assets manager, making strategic decisions and carrying out operational activities,” he emphasizes, adding that the company has the right to produce products under the Bosch brand. But when the presidential decree is canceled, all the company’s activities will go back to the German structure.

Timothy Kornev