For the Ninamedie online survey, Ljubljana paid a good 11 thousand
Ninamedia, a public opinion Research Agency, checked their satisfaction with the services of public utility companies among the inhabitants of the capital. « The analysis of the measurement results benefits us in business decision -making and development of services, » they say in the public holding company Ljubljana, which runs it Christopher Mlakar. For a brief survey on social networks, Ninamedia will pay $ 11,346 (VAT), and today's sweepstakes will earn a modest hundred euros to five participants.
On Facebook and Instagram, a Ninamedie online survey was recently held, which, as they wrote, « obtain information to improve the services of some companies in our region ». The client of the survey is public holding company Ljubljana and the companies in the group (Energetika Ljubljana, LPP and Voka Snaga), as well as public companies Žale and Ljubljana Parks and Markets (LPT). Among the questions about the satisfaction with the services and the operation of the aforementioned companies and their reputation were questions to check the affection of Ljubljana residents to some planned projects, such as the construction of incinerators on the Ljubljana Marshes and the renovation of the central city market. Namely, for some time now, the justification of both projects has been a part of the lay and also the professional public.
They were also interested in the affection of Ljubljana residents to some projects in the city, such as the construction of the incinerator and the renovation of the main market. Photo: Marko Feist/Work
Exploring the weight of the affordable population
Asked why the survey was published solely on social networks, the holding company replies: “The order of opinion polls stipulates that web interviewing within the Facebook network should be used twice a year, where randomly selected individuals from the Ljubljana City of Ljubljana invite participation. This method was used in this survey, otherwise social networks are only a small part or channel after which Ninamedia conducts polls. However, they are a useful and indispensable channel, especially for exploring the weight of accessible population, such as young people. «
Social networks are a useful channel for exploring young people's opinions.
Ninamedia conducts such research for the Ljubljana Holding four times a year.
The last survey was conducted by Ninamedia for the Ljubljana Holding Holding between December 2 last year and 6 January this year, conducting four polls a year. « All four studies are equally valued, » they added. This means that Ninamedia receives $ 45,384 (VAT) from Holding a year. According to the ERAR application, the Agency received EUR 170,129 from the Ljubljana Holding operations from November 2014 to February this February. Among its (major) clients is the municipality of Ljubljana. During the mayor of Zoran Jankovic, or from November 2006 to December last year, Ninamedia received EUR 670,486, according to Erar data.
670.486 €
The revenue was generated by Ninamedia with the municipality during the mayor of Zoran Jankovic
Questions about planned projects
We were interested in whether representatives of the Holding partners also participated in the decision on such a survey, or whether the majority owner, ie MOL or Mayor Jankovic, was aware of it. “This is an independent business decision of the management of the holding company. The survey is informed by all partners of the Public Holding Ljubljana through various documents or directly with a report on opinion polls, ”the company replies. It should be explained that the MOL is the majority or 87 % of the holding company, other partners are suburban municipalities, and the companies Žale and Ljubljana parking lots and marketplaces are 100 % municipal ownership.
The respondents also asked whether, in their opinion, in Ljubljana, they should take care of the energy use of useless waste and would prefer to use heat and electricity instead of expensive exports. Also, whether they are aware of the problems of tenants at the central city market.
Does this mean that they are checking the public opinion on the eligibility of the construction of the incinerator and renovating the market? “That being said, users' opinion means a lot to us. We ask them what we are interested in, and we are also interested in their opinion in this area, « the company replies. About the five winners who participated in the latest online survey and will receive every $ 20, they explain that the agencies use different approaches to participate in the survey, which is their choice and not the choice of the client. This means that Ninamedia will pay a hundred euros out of her own pocket.
