For example, DJ Amber Broos wants to make the profession of accountant back hip
© AFP
The youth does not want to become an accountant or tax adviser. So a campaign has to convince them to choose that. Because an older man in a tight suit who comes to get the ring folders for accounting once a year? It is no longer a reality. « We have a dynamic job. »
The Institute for Accountants and Tax Advisors (ITAA) is launching a campaign to persuade young people to choose ‘a fascinating and varied job’, they describe the position of accountant or tax adviser. The gross resources were used for this. Techno-DJ Amber Broos makes a song entitled of the campaign: ‘Skip That Shit’. « Our job is modernized and repetitive tasks no longer include. They take over AI. Skip that shit, », explains Thomas van der Zee (30), councilor Itaa and vice -chairman of the Attractivity Cell. He himself notices that people take two steps back when it comes to his job. « They think that bookkeepers are not cool, because of the prejudices. We link the job to old men in gray costumes. Wearing a costume is just too stiff at our office. And there are more women working. The average age is 33 years old. »
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The dusty and unjustified image has to be overhauled and itaa will campaign for two years. Among other things with Top DJ Amber Broos, because she ‘has a fresh personality and can reach the youth’. Content creators spread the message on social media. « In the past, an accountant came over once a year to tell how things are going. Now we are partners who are watching how the company undertakes. As if you are performing the function of the CEO partly, but then for 40 companies instead of one. That makes it a dynamic job. Of course there is office church and a accounting is a challenge. » Nevertheless, registrations for economic directions at colleges are falling. « We are a bottleneck occupation with a thousand vacancies. You are just in the right place in the sector according to job security and remuneration. » (CS)
The website skiphatshit.be is part of the campaign – © RV
