Fix Price will start selling strong alcohol
A network of goods with fixed prices Fix Price (MOOEX: FIXP) She began in test mode to sell strong alcohol in several of her stores in Moscow. The presence of alcohol on the store shelf can double its overall revenue, but Fix Price will be difficult to cope with competition from other retail chains that have been trading in alcohol for a long time, experts warn.
A license for alcohol trading has appeared at the Fix Price fixed price network with Fix Price. Three of them were issued by the Department of Trade and Services of Moscow in March and April 2025, another – Mincezelkhoz of the Moscow Region on May 5. According to Kommersant’s interlocutor, close to retailer, sales of strong alcohol are already tested in several chain stores in the capital, vodka, whiskey, rum, tinctures are presented in the assortment. In Fix Price, they did not comment on information.
Earlier, Fix Price introduced low -alcohol drinks into its assortment – beer and beer drinks, which is not needed for trading. The director of the analytical agency of the digitry Vadim Drobiz notes that one license to trade in alcohol costs about 60 thousand rubles. per year. The license can apply to one point of sales and a hundred stores, if they are united by one legal entity, the expert explains.
Fix Price in 2007 was established by the founders of Kopeiki and the Co -owners of “Centrobuvi” Sergey Lomakin and Artem Khachatryan. As follows from the Fix Price data, on March 31, 69.7% of the company’s shares belong to Sergey Lomakin’s structures, 2.8%-management, Free-Float-27.5%. GDR Fix Price is traded on the Moscow and Astana International Exchange.
The retailer’s net profit in the first quarter, according to the IFRS, increased by 4.4% a year by the year and reached 3.4 billion rubles, the revenue increased by 3.9%, to 74.4 billion rubles. The network has more than 7 thousand stores in Russia, Kazakhstan, Belarus, Latvia, Uzbekistan, Georgia, Kyrgyzstan, Armenia, Mongolia and the UAE. In addition, the company plans to enter the Serbia market in 2025 (see Kommersant on March 19).
The purpose of expanding the assortment with strong alcohol is to increase traffic and medium check, says Kommersant’s interlocutor, close to Fix Price. The company received licenses for alcohol trading against the backdrop of a share of food products in the sales structure. As stated in the company’s reports, in the first quarter, the share of such products increased by 3.6 percentage points (p. P.) by the year, to 29.5%, the share of non -food, on the contrary, decreased by 4.1 p., To 44.6%. According to Mikhail Burmistrov, general director of Infoline Analytics, in general, alcohol products are one of the key trafficing categories, so the assortment supplement with this category should positively affect the indicators of traffic and the middle check.
According to the Association of Retail Companies (unites large grocery retailers), alcohol can form an average of 15% to 40% of the store’s turnover, depending on its type. According to the head of the Center for the Development of National Alcohol Policy, Pavel Shapkin, the presence of alcohol on the store shelf can double his overall revenue. Due to the specifics of Fix Price, alcohol, most likely, will be traded there close to minimal retail prices (MRC), Mr. Shapkin believes. From January 1, 2025, the MRC for vodka is 349 rubles. per 0.5 l, brandy – 472 rubles, cognac – 651 rubles.
According to Vadim Drobiz, Fix Price is mainly focused on women who are less interesting for strong drinks. The network is unlikely to cope with competition with alcoholmarkets or other large federal networks that have long been trading such drinks, the expert said.
