Fashion with meaning: a fashionable event IDA Mood 2025 will be held in Narva
May 24 in the VABA Lava cultural center in Narva, a festival will be held IDA Mood 2025 – A fashionable event dedicated to sustainable consumption, creative rethinking of clothes and freedom of self -expression through style. One of the main events of the festival will be a fashion show. This is the fifth show in the history of the project created by the Narvityans to combine designers, stylists, masters and local residents around fashion with an idea.
IDA Mood is an independent creative project born in Narva and inspired by the textile heritage of the city. Its goal is to support stable fashion, young designers and the development of dialogue between the local community and the modern Estonian design. The project team is convinced: the style can be bold, honest and environmentally friendly, and clothing is not required to be new to be relevant.
The evening of May 24 will become the culmination of the festival: a fashionable show will be held on the VABA Lava stage, in which the leading Estonian designers will take part and a special capsule collection created by IDA Mood will be presented in cooperation with Uuskasutuskeskus – the largest re -use center in Estonia. This collaboration will be a clear example of how unnecessary things can find a second life in a unique and stylish embodiment.
The festival is open to everyone. Not only spectators, but also models are invited to the show – the casting is open to everyone over 16 years old, regardless of appearance, gender and model experience. You can fill out the questionnaire on the project website www.idamood.ee Or on social networks.
During the day, a market and a clothing exchange zone will work on the territory of the event – a space where clothing receives a second life, and consumption becomes conscious. Here you can sell, buy or exchange vintage, copyright and just favorite things with history.
Registration for sellers is also open on the project website and in social networks.
The festival will complement the lecture program in Russian and Estonian. Among the speakers:
Anna Chirkova, expert on fabrics and ecology, with the lecture “The Secrets of the Sustainable Wardrobe, which are usually not talked about”,
Daria Plathe stylist and co -owner of the dry cleaning, will tell you how to properly care for clothes so that it serves longer and does not lose the look.
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