Fashion company Gerry Weber closes all shops, brand is sold
The insolvent fashion manufacturer Gerry Weber closes all of its shops in Germany. The company announced in Halle/Westphalia that the provisional creditor committee had approved the takeover concept of the Spanish fashion company Victrix. The preliminary administrator Lucas Flöther also gave his OK.
According to the information, the Spanish family company takes over the Gerry Weber brand. The still 40 shops and outlets from Gerry Weber in Germany as well as other shops in other countries are to be closed in the coming months. The new brand owner would like to sell the Gerry-Weber women’s fashion in Germany through trading partners who also have other brands in their range.
Refurbishment attempts failed at Gerry Weber
Gerry Weber has been in crisis for a long time. Refurbishment attempts in 2019 and 2023 failed, even bitter cuts did not bring the desired positive savings effect. In 2023, Gerry Weber 122 of his 171 own shops and outlets in Germany closed and stroked about 450 jobs. But this radical shrink cure fizzled out.
Now the full braking takes place and only the brand should pass on in the future. The Spaniards, whose fashion brand is called Punt Roma, also pull production itself. The fashion manufacturer Gerry Weber, on the other hand,, who once gave a well -known tennis tournament in Halle/Westphalia as a sponsor, disappear. How much the family company from Mataró near Barcelona pays for the German women’s fashion brand is not known. It was agreed to disclose the economic details of the agreement, it said.
« Gerry Weber fits perfectly with our core brand Punt Roma, » said the management of the Victrix Group. « We are expanding our position in the upper middle price segment, especially in Central and Eastern Europe, where Gerry Weber has a high level of fame. » Due to the quickly conversion of production and other processes to existing Victrix structures, a seamless transition is ensured for trade and end customers.
Fashion industry is under pressure
Germany’s fashion industry experiences difficult times. Most recently reported well -known companies Like the Galeria department store chain as well as the fashion retailers Esprit and meaning bankruptcy. The companies are creating that many customers are more economical given the weak economy. At the same time, costs for energy, rent and salaries have increased significantly. The situation is particularly difficult in the inpatient textile and fashion trade, which suffered high losses during the pandemic. Then the business picked up speed again, but so far you have not been able to build on the previous level.
