Falling beer sales Brewery Haacht pushes deep into the red (Haacht)
Brewery Haacht is struggling: last year less beer was sold again (-8.4 percent), for the second year in a row. Turnover fell by another 5.7 percent in 2024, while the loss almost doubled, to 8.2 million euros. The parent company Co.Br.ha announced this on Tuesday for the fair. She proposes not to pay a dividend this year.
Source: Belga
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De Brouwer of beers such as Primus, Tongerlo, Super 8 and Charles Quint has already set up a transformation plan into sustainable recovery. At the end of last year, Haacht Brewery announced that it wanted to delete twenty jobs. In the press release on Tuesday morning, the company says that its credit agreements have also been reconfirmed so that it can « continue the transformation with the necessary financial space ».
Last year a turnover of 112.1 million euros was achieved, 6.8 million less than in 2023. Less beer was sold in Belgium (-4.9 million), especially in Belgium. To realize sales growth, partnerships have been announced with, among others, the French Brique House, and with the AB and Winter Circus concert halls in our country. There will also be new products that match new consumer trends, it sounds.
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Haacht Brewery is active in four core markets: Belgium, France, Italy and the Netherlands. The company says that beer consumption in Western Europe is falling and that there is a shift in consumption, from the catering market to the home market. « That makes the ambition to turnover growth extra challenging, » it sounds.
This year the sale had a good start in France and the Netherlands, but in Belgium it remained under expectations in the first quarter. « The market conditions remain uncertain and challenging, » the press release says.
