Extra safety controls and a lot of cleaning, but ‘Minecraft’ film makes up for a weak first quarter of Kinepolis
A Minecraft Movie has been running in the Flemish halls since the beginning of April and is a mega success, especially among young people. Yet we want to warn: if you want to take a movie, this game filming is definitely not recommended. Because the movie rooms soon resemble football stands during a top match. There is a call and everything flies through the air. Especially popcorn, but also soft drinks, chips and nachos (with or without sauce).
Read too. Finally there is a blockbuster this year: ‘A Minecraft Movie’ makes the cash register ring
The tumult starts when Steve introduces itself with “I Am Steve« At first glance, a little-say quote, but in the eyes of the tap and Minecraft community it is a legendary sentence. Another fragment that is doing particularly well, the scene with the Chicken Jockey. For the people who now hear it thunder in Cologne: Chicken Jockey Is in the video game that is now filmed, a particularly difficult monster that Steve attacks. It is a mini -sting that rides a chicken. When the figure pops up, hell bursts loose.
No chicken in the room
« For us it is certainly not as bad as in the US or in Great Britain, for example. But we do take our precautions, » says Anneleen van Troos of Kinepolis Group. « There are extra checks by our security personnel on the halls where the film is played. And they also keep an eye on things during the film. »
« For us it is certainly not as bad as in the US or in Great Britain for example. But we do take our precautions »
Anneleen van TROOS
Kinepolis Group
In the US is not only thrown with frozen chickens, one visitor even had a living chicken.
A frozen chicken that flies through the room, as can be seen on Tiktok, that will not happen here. Matters that can be thrown and that people could injure are being banned. Because abroad there were even injuries because they got a can of soft drinks or other hard objects against the head.
Read too. Immers and people from cinema rooms escorted: one scene of ‘Minecraft’ film provides chaos
« Before the film starts, we show a message during the advertisement in which visitors are asked to keep it tidy and not cause any inconvenience, » says Kinepolis spokesperson. But the security personnel has already had to remove visitors from the halls here and there. « And afterwards there is a lot of extra work to clean the halls against the next show. »
Most visited of 2025
A room as it was left after the film in the US.
On the other hand, they all like to take it. Because A Minecraft Movie makes up for the bad first quarter. “It is the most visited film of 2025 in our Belgian halls and in Antwerp we have a fully tested 4DX room in the sign of Minecraft That attracts many people, « says Van Troos. The cost of making the film in the first few weeks is already earned back worldwide.
Due to a weak film range, the Kinepolis cinema group recorded 11.6 percent fewer visitors and lower income in the first quarter of this year. « But the backlog in visitors, sustained in that first quarter, has been overtaken thanks to the game film and the turnover now transcends the level of last year, » says Kinepolis CEO Eddy Duquenne.
And like all young people to A Minecraft Movie also look at a box of popcorn (5.30 euros for a small one), even if it is to take along for the Chicken Jockey-ChallengeKinepolis will undoubtedly like to include that extra cleaning after the film.
