Esoterica has become the most popular e -books genre
Esoterica became the fastest growing genre among digital literature following the results of the spring season: according to individual market participants, the increase in demand was more than 50%. The services note a steady increase in interest in the topics of personal search, self -knowledge and an alternative explanation of the surrounding world.
“Kommersant” got acquainted with the data of Liters Group of Companies (develops Litres, MyBook, Litres: Samizdat) about the demand for digital literature from March 1 to May 31. It follows that the most popular genre in the electronic book market in all monetization models (piece sale, subscription, subscription) this spring has become esotericism. The revenue of the service from books of this category increased by 52% year by the year, the representative of Liters said. The sales leader was Vadim Zeland’s audio recovery « Transerfing yourself » In the voice acting of Mikhail Chernyak. Following is another work of the author – “Transerfing of reality. Steps I, II, III, IV, V « and after – a bestseller “A happy pocket full of money. Formation of the consciousness of abundance « David Cameron Jikandi.
In second place is the classic. Demand for it grew by 28% in relation to March – May 2024. Here, as in the category of « esoteric », the leaders are the leaders – in particular, « War and Peace » Leo Tolstoy, « The burden of human passions » William Somerset Maugham and Anti -Reutopia « Atlant straightened his shoulders » Ain Rand. Top 3, in terms of service revenue, closes non-fictor-books on history, the indicator grew by 22% for the period. Absolute leader in the category – “The assault on Bakhmut. Call sign « constable » Alexander the « writer » of Savitsky and Constantine « Constable » Lugovoi. But readers were also interested in “Babier Kingdom. Russian paradox « Edward Radzinsky and “The death of the empire. Russian lesson « Metropolitan Tikhon (Shevkunova). Absolute indicators for sales in Liters do not disclose.
According to the results of the first quarter, the growth rate of the electronic books market slowed – 24% against 32% a year earlier (See “Kommersant” from May 30). Then the main drivers of the market in Liters called the subscription model (growth of 56%), as well as the development of samizdat (publication of works by authors without publishing houses) and audiobooks.
The growth of the number of readers of esotericism by subscription is confirmed by the head of the Beeline Book service Natalya Kamenskiy. According to them, the growth of the indicator from June 2024 to May 2025 amounted to 65% of the year by the year. The number of books read increased by 27%, the top manager said. The service note a steady interest in the topics of personal search, self -knowledge and an alternative explanation of the surrounding world.
The Ridero publishing service number of books in pieces has grown in the spring by 12% year, in money – by 18%. The company also does not disclose absolute indicators, but note that sales and PODs (printed books on demand) were the fastest growing. At the same time, the company representative calls the leader of sales for the period of the genre “Psychology, self -improvement”, where in the top – the publication “Living is easier than it seems. Brief leadership of a happy life « . The genre of Esoterica, according to Ridero, gave their positions this year, and took the second or third place depending on the period.
In the « lines » (part of the « MTS Media ») also do not note significant growth in revenue in the direction. At the same time, service users retain interest in modern fiction, in particular fiction and fantasy, says Tatyana Solovieva, director of the development of the direction. Sales leaders in it remain Roman Rubecki Yaros « Fourth wing » And « Iron Flame ».
“Against the backdrop of uncertainty and a rapidly changing external context, many readers are looking for answers in philosophical and spiritual practices, striving for internal support. Esoteric literature in this sense becomes a way of understanding – not so much reality as its own position in it, ”says Natalya Kamensky.
