Eden Hazard buries ‘Hamburgergate’ and launches ‘Juggling Challenge’

Pages and pages were written about it in 2011. In a home game against Turkey, then national coach De Jonge Hazard took off the field early. In the second half, thick against his will. Instead of waiting for his sizes in the dressing room, he got out of the King Baudouin Stadium. To eat a hamburger on a stall, in front of many smartphone user. Leekens suspended him for two games. « A stupid action, » the former player called it later. « But it did make me a legend with the Red Devils. » In 2018 he winked again to the incident. By smashing a hamburger in after achieving the bronze slice at the World Cup in which he was out.

And now again. Beer brand Jupiler was able to convince the former player of our Red Devils but also of Chelsea and Real Madrid to play in an advertising campaign to promote Jupiler’s new can and ‘Boerkes’ glass. Together with, yes, Leekens. Together they watch a match of the Devils, drink Jupiler and eat hamburgers. With at the end of the clip: a wink that Hazard van Wiske van Suske Leende. The two do not give interviews about the publicity campaign. But Leekens had forgiven the incident for some time. « It was annoying, » Leekens said about Hazard’s farewell. Certainly because he also wore a Nike shirt, while we then played in an outfit from Burma. ” The two had a long conversation. I told him: I got it under my feet, but I have already defended you for that. For me it is mainly about your return. I had already notified you a few times. Make an action to take a action: that is no longer enough. He had to score, give assists, make room for others, help your left back. ” Public opinion wanted a long suspension, but she was limited.

Demonstration

The advertising film that was recently recorded for the launch of the new Jupiler-Tik yielded an extra. « During the recordings of the video, a spontaneous chat ended in a demonstration by Eden, » says Brand manager Maxime Bossuyt. « He displayed his juggling arts with an empty can. And preferably kept in the air 14 times. » Immediately the ‘Juggling Challenge was born’. Kevin De Bruyne and Thibaut Courtois, among others, were already taking on the challenge. « But Eden challenges every Belgian football player. » Jupiler and Hazard invite them to post videos. « The three best jugglers can show their skills in the King Baudouin Stadium, for the match of the Red Devils against Wales in June. » Hazard has to launch the new gaze. And the new baseline Belgians know why. Drinking be drinking is clearly no longer a man’s shop.