Easter, prices fly: eggs up to 131 euros per kg, even 50 euros for a dove. The report of Altroconsumo

It will be a bitter dessert that of Easter 2025with chocolate eggs and doves that reach increasingly expensive figures. The latest investigation of Altroconsumoaccording to which the costs of the chocolate eggs grew up to 30% in a year and those of the doves grew by 20%. The investigation was conducted in 30 points of sale10 online and 20 physicists, between Milan and Rome. Chocolate eggs grew by 5.4% in the price compared to a year ago but the increase is equal to 13.1% if it is compared with 2023. The average price of a chocolate egg today stands around 56.10 euros per kg, but even reaches a maximum of 131 euros per kg.

The traditional dove has undergone greater increases than that stuffing

The « classic » dove recorded higher rates than the special and artisanal one, passing on average from 9.98 euros to 11.96 euros per kg. But the peak values ​​ranged from 3.99 euros per kg up to 31.90 euros. The analysis also underlines to pay attention to the packaging. The special doves have 10% come back and the packs are smaller. Some companies have reserved this type of product with designer variants by replacing them from those of an economic range. Of niche then remain the artisan doves with average prices that can also reach i 50 euros per kg. According to the investigation, which included interviews with a thousand consumers of the ACMAKERS Community, the average price of a classic dove is ten euros but consumers are willing to spend 25 for artisan or pastry products.

The raw material effect

The prices of the eggs are affected by the increases recorded by the chocolate bean for the whole last year, when the prices have reached Record peaks of 10 thousand pounds (about 12 thousand euros). However, there is a possible improvement on the horizon for the Christmas holidays, because from the beginning of 2025 the values ​​are descending – according to the consultancy agency on the Areté raw materials – for reasons related to the slowing down of the demand and to the good expectations on the stocks of raw materials. At the end of March, the quotations of the cocoa Fava recorded a drop of 30%, touching the minimums from November 2024, and even more reduced the value of butter and mass of cocoa (-39% and -34% respectively) with quotas returned to the levels of March 2024. The optimism, however, is to be used with caution, because the intermediate crops in countries such as the Ivory Coast, among the main exporters of ivory. cocoa, they were scarce due to unfavorable weather events that have compromised whole collected. It should then be considered that cocoa powder still stands on record prices of 9.4 euros per kg (+22% since the beginning of the year), with the aftermath of the climatic and market shocks and the Production on levels still 4% lower than the 2022-23 campaign.