E-Commerce, Netcomm: in 2025 a turnover of 62.5 billion is expected to grow 6%
The penetration of the Oonline on total purchases is expected to 11.2%, an increase of another half percentage point compared to 2024
Ecommerce will exceed 62 billion euros in 2025 in Italy with a growth of 6% compared to the previous year and with 35.2
millions of consumers online. The Netcomm Forum 2025, which tells the purchasing habits of Italians, will update the evolution of the tricolor Ecommerce. In 2025 the value of purchases on the net is expected to grow by +6%, with the service sector to act as a tow
( +8% compared to 2024) for a value of 22 million euros, while product ecommerce marks an increase of +6% compared to the previous year, exceeding 40 billion.
The sectors
The penetration of the Oonline on total purchases is expected to 11.2%, an increase in another half percentage point compared to 2024. With one click the Italians buy more Food & Grocery and Beauty & Pharma, with growing rates higher than average at 7%, While the most classic online purchases of clothing, computer and electronics grow around 5-6%, as well as furniture and home living. Brakes the progression of the car and spare parts sector.
Interactive experiences
«In Italy eCommerce and more generally the retail is now in one
Consolidation phase and market values confirm a slightly less lively online than in the past. However, these data do not reflect the great work done behind the scenes. While in the past we focused exclusively on the sale of products, now through ecommerce brands try to establish a relationship with the customer by offering increasingly interactive and engaging experiences « , explains Valentina Pontiggia, director of the B2C Netcomm Ecommerce Observatory.
