Discussions of Albania's role as gateway to tourism in Southeast Europe
Within the ITB Berlin 2025, where Albania is the host country, an important panel took place on the role of our country as the main entrance gate for tourism in Southeast Europe.
The Minister of Economy, Culture and Innovation, Blendi Gonxhja shared moments from this panel on social media. « In this panel the main issues discussed were the improvement of air ties and strategies to attract more international lines. Digital tourism transformation to provide modern experience for visitors. Development of Albania's brand as a premium and sustainable destination ”, said Gonjja.
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Within the ITB Berlin 2025, where Albania is the host country, an important panel took place on the role of our country as the main entrance gate for tourism in Southeast Europe.
Under the moderation of Lavdrim Hoxha, advisor to the Minister of Economy, Culture and Innovation, the Panel gathered important industry leaders, including representatives from Air Albania, Tirana International Airport, One Albania and representatives of hotels in coastal areas.
The main issues discussed:
-Improve air links and strategies to attract more international lines.
-The digital tourism transformation to provide a modern experience for visitors.
-Development of Albania's brand as a premium and sustainable destination.
This discussion underlined Albania's commitment to become a key center for tourism in the region.
