Digital financial literacy for a better future: Postbank with an innovative educational campaign
Postbank, one of the innovative and digital leaders in the banking sector, is launching a large -scale educational campaign to increase digital financial literacy in the country. The CTRL Finance project aims to guide consumers in the virtual space and the world of electronic payments so that their stay online is as safe, comfortable and enjoyable as possible, showing them how to take care of the security of their personal data and resources, and to teach them to recognize different online fraud.
« Today, when financial services and technology develop at exceptional speed, digital financial literacy is a key factor in security and successful management of our personal finances. In theory The only way to oppose them is the only way to oppose them, as well as to put a purposeful effort in our country And technology can create well -trained users who effectively manage their resources, recognize the unfortunately illustrated actions online, as well as to make the most of the opportunities offered by the modern ecosystem of banking products, services and solutions. With our new platform, we offer a short, affordable and interactive content that will help everyone improve their understanding of finance, « Postbank commented.
The special platform is developed in a way that relies on a different, bolder and more attractive interactive approach to training and self-check. The site is distinguished by its gammified content, created in the form of a quiz, with which users can easily test their knowledge on key financial topics and which navigates them in the sea from different terms in the field of cybersecurity and digital payments. Qui-play is designed to be useful and engaging for beginners and for people with more in-depth knowledge who want to cheat their skills and check the level of their digital financial literacy by gaining recommendations for improvement. After going through a variety of key topics, consumers can also measure the level of their digital financial literacy through the final section « measure their FIQ » (Financial Intelligence Quotient). It is a test that aims to test specific knowledge and skills through different difficulties and to reward those users who show high results. All of them will receive a digital certificate as well as an opportunity to participate in a raffle with a prize.
In order to provoke more people to join the socially responsible initiative and go through the topics and interactive gamy content presented on the Ctrl Finance platform, Postbank launches a two -month communication campaign with a memorable hideable, engaging in the topic and leading influenzers in the country. Through positive but also provocative messages, the institution aims not only to increase the level of awareness on the subject, but also to cause the general public to make sense of its online habits and behavior. Because this is the only way to be on the net without being tangled.
Postbank has a multilayered corporate social responsibility policy and over the years has implemented and supports many various projects aimed at sustainable development and improvement of quality of life in the country. The bank invests resources, time and resources in four main areas – education, environmental protection, sports and corporate donation, aware of its significant role to be a generator of change.
In the last year, the institution has upgraded its long -standing activities and support on the topic of raising financial literacy in the country by creating a series of strategic partnerships with leading educational institutions, including Junior Achievement Bulgaria, Softuni AI and School Teleric Academy. The investment in young people is crucial to Postbank, and therefore it continues to upgrade its cooperation with leading universities in the country such as Sofia University « St. Kliment Ohridski », UNWE, NBU and the American University in Bulgaria, where it establishes two scholarships that distinguish the best performing students. Students from the National Commercial and Banking High School and the Private Vocational High School of Banking and Finance, where the institution, aims to provide a closer connection between education and businesses, can also rely on assistance from Postbank experts.
Postbank continues to be an innovative, modern and socially responsible company that invests not only in its growth, but also in the better future for the next generations, and the launch of a large-scale campaign in the field of digital financial literacy in Bulgaria once again emphasizes its mission and long-term commitment in this direction.
