Diego Dolcini and the patent of heels without pain: « An unbeatable tool of power and seduction »

Before social media to determine the popularity of a character or a stylist there were reviews on the most important international newspapers: when Diego Dolcini, 56 years old, the Neapolitan stylist’s stylist creative and CEO of the brand of the same name, appeared on Vogue America was overwhelmed by popularity. « The calls of celebrities almost instantly, without even going to the stylists, began to arrive, who at the time were starting to look out, » recalls Dolcini, who nHe has « dressed » the feet of the most important stars. Among the memories of the designer there is also a very young Maria Grazia Cucinotta, landed in Hollywood with the postman and his shoes on his feet. «On the way back he came in person to find myself in Bologna where I lived, because he wanted to know this Italian who did The shoes with thin heel, the first with the rhinestones interpreted in a very clean, minimal way ».

The heel ball

The heels have always been the center of its reflection, even in « uncomfortable » eras. «I contrasted with my creations to a moment of great minimalism with the phenomenon of Prada and Esas des Garçons: extremely conceptual and sophisticated clothing, bourgeois but at the same time with very heavy details, from the first big heels to the rubber funds. Instead I introduced myself with stiletto heels ».
Over time they arrived Star as Madonna, Beyoncé and many others.
Today the heels are again the focus of Dolcini who started working since 2022 with Gait Tech, patenting the first « painless heels » project. A success achieved on one’s experience. «I also made a red carpet by fitting my stiletti: I want to understand what I am transmitting to others. And those photos of me in heels and tuxedo have gone around the world ».
The patent of this Speed ​​slaughter with Gait Tech It is from 2023 and was presented in Los Angeles at CES, the international high technology fair, in the Digital Health department. The success was immediate: an almost doubled ability to « tolerate » the time spent on heels Through a concave and not convex slab, with the traditional bearing cushioning system. «By creating space, we gave the sole of the foot in support the possibility ofI find its most comfortable position, exploiting the welcoming feature of the slab»Explains Dolcini.

From the knights to the stars

«The heel and was born among other things for men – says Dolcini -: he served the knights in Persia to block the bracket when he was in the saddle. Until almost to the sun only men could bring the heel, Women were confidential, the ancestors of the wedges « ancestors ». Considered a male chauvinist accessory, to please the gaze of men, heels were actually an accessory of emancipation. «Slowly women start putting the heel to be able to walk with extremely heavy and bulky clothes: The heel was a conquest, like the miniskirt and tights « says Dolcini. Today he is preferred by very determined women, such as Madonna, one of the most faithful customers of Dolcini. « There were still no stylists, there were no pr that somehow introduced you: everything was much more direct, there was the choice of the stars to intercept something new. With some of them we grew up together. I also remember when Tom Ford sought me: in 1999, he intercepted me through the newspapers because I was worn by his friends of Hollywood. He invited me to Paris because he wanted to get to know me, he wanted to understand who this Diego Dolcini was who was at the foot of his friends. And I also remember the amazement every time they met me: my name was high -sounding, while I was only 28 years old, I was a boy ».

Sneakers

Among the intuitions of Diego Dolcini there are Even the sneakers made for Gucci. «The ACE, the classic white gymnastic shoe with the Gucci stripes On the sides, it was built adding to an adidas bought in Corso Vercelli in Milan, a crocodile detail in the back and two side ribbons is Gucci. It was a very strong intuition that arrived following the spirit of Tom Ford who was a supporter of not screaming sensuality. We had to create the iconic shoe of the season and in the end the ace was born ».
Today the world of Diego Dolcini has returned to thin charm of heels. «My greatest satisfaction is to see important women wear their heels every day: When these comfortable and super sexy shoes fit the master of the world. Heels, today as yesterday, are a tool of power ».