Demand for seeds and seedlings fell before the summer season

Closer to the May holidays, when the Russians are mostly traditionally sent to the country, the demand for seedlings and seeds decreased. The reason for this could be both increasing prices for such products and unstable weather in mid -spring, when citizens plan work in suburban areas. Perhaps the fact that now consumers prefer to spend less time on landscaping are affected and switch to the purchase of ready -made plants.

From March 1 to April 20, 2025, the average check for seedlings and seeds, which consumers buy for their country plots and gardens, grew 17%in Russia in Russia, calculated the analysts of the T-DATA project. At the same time, during this period, seed sales decreased by 10%, seedlings – by 10%, are added to the POCPD platform (fiscal data operator). In general, sales of garden goods from March 1 to April 20 decreased by 3% year by the year.

The reduction in demand was influenced by unstable weather conditions in mid -spring, when, as a rule, work is planned to improve suburban sites, explains Leonid Simakov, marketing director of the OFD platform. At the same time, he clarifies, in February 2025, when the weather, on the contrary, was abnormally warm, increased demand for goods for cottage and garden was recorded – by 25-30% a year by the year. “The decline began in the first week of March and continues to this day,” says Mr. Simakov.

Panin Plants manager Vladimir Panin notes that a decrease in seed sales may be associated with increasing prices for these goods. In retail trade, growth amounted to an average of 20-30% year by the year. At the same time, sales of seedlings supported abnormal warming in January -March of this year. However, in the first half of April, when the temperature was rapidly dropped, the consumer demand decreased slightly. For the same reason, the decline in sales in Moscow and the Moscow Region will be observed in the coming weeks, if the weather is not stable, Mr. Panin does not exclude.

Despite the overall decrease in demand for goods for the cottage and the garden, in the online segment the number of purchases of such products from the beginning of March and by mid-April 2025 increased by 13%, the average check increased by the same 13%-to 4.6 thousand rubles, Leonid Simakov notes. In Wildberries, the growth in the turnover of the subcategory “Seedlings and seedlings” amounted to 95% in monetary and 110% in kind. Ozon noted the growth of other categories of goods also related to a country vacation.

Most likely, sales of ready -made plants that do not require much time for planting are growing on marketplaces, Vladimir Panin does not exclude. Oksana Bala, the head of the “Garden of the Lemana Pro” network (earlier Leroy Merlin) confirms that such “city gardening” is becoming a new trend and gaining momentum.

An increase in market demand for already grown seedlings attracted entrepreneurs. According to the study of the Bank « Point », in January -March of 2025, this segment showed the highest increase in turnover – by 45% year by the year. Bank analysts associate this with an increase in demand for Russian landing material in connection with the extension of restrictions on the import of seeds of a number of agricultural cultures from some countries. The tendency to buy a product ready to grow a product is also shown to calculate the fiscal data operator “taxa”. From March 1 to April 24, 2025, demand for finished plants increased by 10.5%, while the average price decreased by 8.3%, to 148.6 rubles.

Alina Migacheva