Danske Bank launches new collaboration

Parents do not necessarily have to understand gaming, but they need to understand why their child thinks it is fun to game – the new and old friendships that arise, the imaginative play and the creative universes.

And then, of course, the parents must also know the negative sides.

It writes Story House Egmont in one press release.

Online gaming is also about economy

In addition to eight podcast episodes, the concept consists of an integrated content campaign, which counts digitorials and video for social media, which is released across Danske Banks, our children’s and Center for Digital Pedagogy’s channels.

The ambition of GameChanger – for parents is to create content that illuminates and provides concrete tools for a modern parenting group that often feels on the bare bottom when it comes to gaming.

This is a target group that Egmont magazine our children reach out to every day, and therefore a collaboration on the Podcast series is obvious:

« Good money habits start early-and today they often start behind a screen. For children and young people, gaming is not just play-it is one of their first meetings with complex consumption mechanisms and business models designed to make them spend money. When digital purchases, prizes and betting elements move into the gaming universe, the boundary between gaming and gambling. As parents a responsibility to ask and understand what is happening behind the screen- even if it can be difficult to know where to start, ”says Anne Juel Jørgensen, Children’s and Youth Manager at Danske Bank.

« We believe that the meeting between the child or the young and their parents becomes less conflicting if conversations about gaming are about more than just screen time. Gamechanger – for parents are not about what gaming is about – it is about a children’s life in 2025, where reality both takes place online and offline. Way they can cheer when something is fun and be a support when something is difficult – just like in all sorts of other facets of life, ”says Christina B. Kjeldsen.

Behind the idea, concept and execution stands the egmont agency, Story Lab:

« The Podcast series GameChanger-for parents is a really good example of a campaign with substance and impact, which is carried out by two brands with the same values ​​that work to give parents specific tools that can make it easier to navigate a digital family life, » says Louise Aalbæk, Client Service Director & COO at Story Lab.