Cristiano Ronaldo. From media to cinema, always adding

At 40, Cristiano Ronaldo remains at stake, but it is outside the four lines that increasingly gives to talk. The Portuguese star’s latest investment goes through the founding of a film studio, in partnership with the prestigious British producer Matthew Vaughn.
From media to hair transplant clinics, from tourism to fashion, from porcelain to water: CR7 sum and follows in the business world.

AVERAGE
At the end of March, Cristiano Ronaldo visited the newsroom and studios of Medialivre, company owner of Correio da Manhã, CMTV, Now, Business, Record, Saturday, among other titles, of which he is one of the main shareholders since 2023. «It is a completely different branch in which we invest, so I really wanted to be here and get to know all people. Television has always been an area that I had the goal, ”he said in an interview with NOW.

TOURISM
Pestana CR7 Lifestyle Hotels is a hotel brand created in 2016 from a 75 million euros joint venture between Pestana Hotel Group and the business group detained by Cristiano Ronaldo.
The brand currently has five hotel units: Pestana CR7 Funchal, in Madeira, the Pestana CR7 Lisbon, the Pestana CR7 Gran Vía Madrid, the Pestana CR7 Times Square, in New York, and the Pestana CR7 Marrakech.

Hair health
The INSPARYA Group presents itself as a global health leader and hair investigation. Founded in 2019 by Ronaldo and Portuguese businessman Paulo Ramos, Insparya has 13 clinics (Spain, Italy, Portugal and Oman). «I believe deeply in Insparya. This project represents an essential part of my commitment to people’s welfare and health, and will continue, ”said the ace in a statement launched in December 2024, in which the group announced the ‘end of an extraordinary year’.

WATER
‘Urss9’ – The water brand launched by Ronaldo in 2023 involved an investment of 10 million euros.
At the time, at the time of presentation of the project, the athlete stressed that he was investing in this business due to the « medicinal » character of that water, with « characteristics that very few waters in the world can have ». « Natural mineral water with a high alkaline content, pH 9, which helps compensate for the body’s acidification, with a view to recovering organic vitality and the feeling of well-being, » can be read on the site.

SOCIAL MEDIA
On digital platforms, your name is synonymous with success. In August 2024 he launched his YouTube channel -‘Ur -Cristiano’ -which currently brings together almost 75 million subscribers. Already on Instagram is the personality with the largest community worldwide, with 651 million followers.

Accounts made, in the total of its social networks, the Portuguese international has already surpassed the impressive mark of the billions of followers.
The feat was reached in September last year, a month after the release of the ‘UR’ recorded several records.

Cinema
CR7’s business card has increased again after recent days the partnership between Portuguese and British director Matthew Vaughn, known for Kingsman and Kick-Ass, to create Ur • Marv, a movie studio that promises to break with the conventional and « adopt innovative technology, with a touch of tradition ». So far the amounts invested in the business have not been disclosed.
According to the project’s promoters, the details of the first movie will be revealed briefly.

Porcelain
Cristiano Ronaldo last summer acquired 30% of the capital of Vista Alegre Spain, through his company CR7, SA. The business came days after the player bought a 10% participation in VAA -Vista Alegre Atlantis -an investment valued at about 17 million euros.

According to the group, the entry of Cristiano Ronaldo « will have an obvious impact » on the promotion of the brands Vista Alegre and Bordallo Pinheiro in retail and hospitality.

Padel
At the end of last year, Cristiano Ronaldo acquired all of Lisbon Racket Center, a complex in Alvalade with Tennis Courts, Campos de Padel and Squash. In 2023, the Captain of the Quinas – through a consortium formed by CR7 and Lusofinance – had already bet on the same mode with the project of construction of the city of Padel, in Jamor, Oeiras.

The work with the National Stadium will cost 5 million euros and is expected to be over at the beginning of 2026.

FASHION
Founded in 2013, Ronaldo’s inner clothing brand, CR7 Underwear, has been growing over the years. Since Basic, Fashion and Luxury, the customer can choose the line they want also including the lines of socks and shirts.
The Portuguese international also has a line of perfumes (CR7 Fragances) and another of shoes (CR7 Footwear).
Ronaldo likes to be the model of his own brands, something that also helps to increase their recipes.