Creating AR-goggles that replace the iPhone is Apple’s main purpose

• Large technology companies are starting to seriously develop smart glasses to replace mobiles
• Apple’s CEO Tim Cook sees the company’s future in the launch
• Apple has to overcome more technical challenges to create extended reality glasses
• Apple is planning a temporary solution that allows competition to compete with existing META products
• Vision Pro 2 Headset will be able to connect wired with Mac computers

Apple’s CEO Tim Cook is supposedly nothing else interested in the company to be able to market the real extended reality display glasses. This was revealed by one of the company’s engineers to Bloomberg’s insider writer Mark Gurman. The unnamed employee said that Cook was determined to prevent Meta in the launch of a « industry leader » glasses. THE Meta Project Orion His smart glass was introduced last year, but experts think it will take years to wait for commercial products.

Expansion towards a shaved reality

The glasses must be small enough to make it normal, but at the same time high technology should be packed at an affordable price to achieve the effect of the Cook – note the shortcut.

For years, the news has been about seeing the best opportunity to replace the iPhone models in extended reality glasses, but the technology is far from being completed. Gurman reports that more technical challenges need to be overcome in order for Apple to create a convincing alternative to iPhones- add the Trusted Reviews.

Gurman a In Power on newsletter He wrote: « There are many technologies to improve, including extremely high-resolution displays, high-performance chip and a tiny battery that provides several hours of energy a day. Apple must also come up with applications that make such a device as attractive as the iPhone.

In the meantime, Apple, according to the writer, is planning a temporary solution that can allow the company to compete with the existing products of Meta. This requires cooperation with Ray-Ban. These glasses without AR component would be equipped with a camera and a microphone, but would also take advantage of the AI-based Visual Intelligence function that surfaces information from the Siri and the user. However, Apple still has reservations about data protection reasons to capture the glasses. It is not yet clear how much these devices will cost or when they start transporting them, but they will serve as a temporary product until Apple can fix its AR glasses.

The next big throw

According to Gurman, the next big throw in the sector is a Vision Pro 2 There will be a headset that can be lighter, more affordable and capable of wired connection with MAC computers. That is, it will focus on expanding the MAC display and makes personal computing even more personal on the go.

There is still a lot of work before Apple, but it is clear that the company wants ai and ai AR-goggles They would work and do their best to deliver them in the near future. « Timet is not interested in anything else. This is the only thing that really spends time from product development, » Gurman’s source said.

In the meantime, the company should fix the Apple Intelligence, which According to The Shortcut Currently complete chaos. The company was forced to postpone the introduction of a new, artificial intelligence Siri to iOS 19 or later, while most features Apple promised by iOS 18 had not yet been released. And the features that already exist, such as writing equipment and smart notifications, are not enough to excite users or convince them to buy a new phone.