Cost price 5 million euros and top speed of almost 500 kilometers per hour: luxury hotel exhibits ‘supercars’ that you don’t even see at Motor Show (Knokke-Heist)

That La Réserve (with five star Superior) has an exclusive clientele, does not have to argue. The arrival of a new concept with Nick Bril was recently announced, but now a new scoop is followed. « As the first hotel in Belgium, we open a special space where exclusive supercars are exhibited, » says Yannick Bouts, General Manager in La Réserve.

A collaboration was concluded with D’Ieteren Luxury Performance to (at least) the end of the year. « Here everything revolves around at the atmosphere and experience. We want to regularly unpack with scoops. Cars that you don’t even see at the Motor Show, » says Bouts.

This also applies to the Bugatti Chiron Super Sport. Only one of them was sold in Belgium, and that millions car is currently in La Réserve. Price tag? 5 million euros, although you get a top speed of almost 500 kilometers per hour.

Read too. Nick Bril opens pop-up restaurant in Hotel van Marc Coucke and Bart Versluys in Knokke

« The intention is to drive a new car in the showroom every two to three weeks, » says Lionel Janssens of D’Ieteren Luxury Performance. « The collaboration with La Réserve is actually the ideal cross-pollination. Our customers come from all over Belgium, but have one common denominator: they all regularly come to Knokke-Heist. So we bring our range to them. »

D’Ieteren is a distributor of exclusive brands such as Lamborghini, Bugatti and Bentley. Those who are a customer with the distributor also enjoy various benefits during a stay in La Réserve. But the ‘normal mortal’ can also enjoy the weekly supercar in the luxury hotel.

« Passers -by can view the cars in full glory, » says Bouts. « The space is located on the ground floor behind a window. From our parking you can safely take a look. For the sake of clarity: we will not become a point of sale. See it as an extra experience that fits perfectly with La Réserve. »