Corporate conflict began in the Civil Code « Fragrant World »

In the Civil Code « Fragrant World », which develops a network of alcoholmarkets of the same name, a corporate conflict began. One of the co -founders, Valery Zadorin, requires through the court to cancel the transaction agreed by his brother Pavel Zadorin, who owns more than half of the company's business. Over the past weekend, the website and program of the loyalty of the retailer have already ceased to work, however, the company itself insists that it was a “technical failure”.

As Kommersant discovered, one of the founders and co -owners of the fragrant world Group of Companies, which owns the chain of alcoholic stores, Valery Zadorin, filed a lawsuit in the Moscow arbitration court to the second beneficiary of the company – Pavel Zadorin. From the materials of the case it follows that it is associated with the contest of a transaction, but which one is not specified. In November 2024, Valery Zadorin also sent a lawsuit against LLC “Am Retail” – a company managing a network, with a request to provide access to the company's documents.

According to the three sources of Kommersant, familiar with the situation, the company is now unfolding a corporate conflict between the owners.

The CEO of the Fragrant World network Vladislav Kardashev refused to comment. In parallel with the lawsuit, the site and the loyalty program stopped working at the Farmatic World last weekend (March 1-2), and notifications were massively coming to customers that their cards were blocked and the points are more unavailable. In its social networks, the company said that a technical failure occurred on the site and in the mobile application, and all shops, bonuses and customer cards work as usual.

In October 2024, the group belonged to about 1 thousand stores in Moscow, the Moscow Region, St. Petersburg, the Leningrad Region and other cities in the center and in the south of the country, as well as in the Volga region. According to A.List rating, the “fragrant world” is included in the top 10 for alcohol sales among federal networks.

In the Civil Code of the Fragrant Peace, in addition to the network of alcohols, it includes the « Trade house » Aroma « , which specializes in the import of alcohol.

According to the estimates of the Wineretail industry information center, in 2022 the company was part of the TOP-20 wine importers in Russia. After the introduction of barracks duties on imported alcoholic beverages from the « unfriendly » countries on the Web increased the representation of Russian wine products, said the president of Alcopr, Andrei Moskovsky.

Valery Zadorin’s requirements for the head company to provide him with documents can indirectly indicate that he was probably refused the right to receive information about the company's activities, explains Olga Karpova, lawyer and partner Olga Renova and partners. The second lawsuit, addressed to Pavel Zadorin, may indicate that the plaintiff considers the transaction made by another co -owner as unprofitable for business, the lawyer suggests.

Lyudmila Lukyanova’s lawyer does not exclude the FORWARD Legal that a possible dispute can affect not only companies related to the fragrant world network, but also other societies in which the enthusiasts are co -founders. At this stage, the lawyers interviewed “Kommersant” are not taken to evaluate the prospects of court cases.

According to the head of the Center for the Development of the National Alcohol Policy Pavel Shapkin, despite the fact that alcoholmarkets are now winning the competition with large retail, extensive growth time has passed for them. “Opening new points due to the reduction of the market is simply unprofitable,” the expert is sure. Moreover, young people are increasingly switching to non -alcoholic drinks and alcohol consumption in the near future will go down on natural reasons, Mr. Shapkin states.

Vladimir Komarov