Coop's products rolled into stores but HS readers don't warm up for them

« They Little products I have had time to buy have been so bad that I have abandoned them, ” Karoliina Haapakoski Sites about the S Group's new coop products.

The CoOP product line has almost completely replaced the Rainbow brand S Group stores, HS reported Tuesday.

S Group announced the end of 2023 giving up Rainbow And they are expanding to replace the common Nordic coop.

In the past, there were about 1,500 Rainbow products, and the CoOP range is to become similar and wide. The change will take place in stages during 2024-2025.

Haapakoski says he used to buy some Rainbow products. These included, for example, organic tomato, fruit cocktail storage fruits and frozen berries. The disappointment was hard when he bought similar products from Coop.

« The crushed tomato smells like a tumbling, frozen strawberries are roe and the canned fruits are curing in the teeth so that the rotten stones may have been mixed, » he describes.

Hs asked their readers what experiences they have in coop products. By Thursday afternoon, about a hundred answers had accumulated.

Less than half of the respondents, like Haapakoski, were dissatisfied with Coop's products. For example, the poor quality of fruits and xylitol pastilles emerged several times in the answers.

However, about a quarter said they were satisfied with the products or even positively surprised by their good quality.

Haapakoski says that you are primarily shopping at S Group grocery stores.

He describes that when buying food, the most important thing is quality and the value of money. He says that he is not a « food fan », but makes himself and his daughter « Perussafka ».

Haapakoski has decided to continue dealing with S Group stores, but no longer buy Coop's food, as many of previous experiences are bad.

« I won't start paying anything for the trash, even if I get free. »

However, he admits that some of the products he bought have been « quite tolerable ».

Decision Avoid coop products raises the price of the trade bill, Haapakoski recognizes. It's a bit annoying, but he can afford it.

« It is a whopping that the grocery store's decline is rising all the time as the price of food has risen, » he says.

On the other hand, Haapakoski believes that some Coop's products were more expensive compared to Rainbow.

S Group Based on their own survey Nina Paavilainen tells you.

There were about 4,000 respondents, and more than half of them had been satisfied with them. Respondents believe that the price-quality ratio is good, the products are inexpensive and have a wide range.

According to Pope, some of the Coop's products are the same as those under Rainbow. For example, xylitol pastilles have not changed, he says.

« I don't know if it's more about the feeling that you have changed worse if you are used to buying Rainbow, » he ponders.

Whether Coop's products are on average more expensive or cheaper than Rainbow, it is difficult to say. Comparison is very difficult as product prices are constantly changing, for example, based on inflation and hundreds. However, the intention is that Coop will continue in the same price range.

The background of the product line change is that the common Nordic series can ensure the future of an affordable brand and the development of the products, says Paavilainen.