Chiara Ferragni returns (almost) mistress of her brand: the pitfalls hidden in 1% of the shares that does not control

Chiara Ferragni Back of his entrepreneurial future. Almost entirely. The capital increase of Phoenixthe company owner of the brands and of which the influencer had 32.5%, went through after an extraordinary assembly had approved it in March. To subscribe to the 6.4 million necessary to put the company overwhelmed by the Balocco case on track was almost entirely the same Ferragni.
After all he said: I am willing to put the money to cover the entire amount. AND The announcement with a post on Instagram Confirm that things went just like that: « I became a majority shareholder of Chiara Ferragni Brand ».

Barletta farewell and Morgese pitfall

He deduces that he has completely paraded thethe main partner of Fenicesociety Alchemy Of Paolo BarlettaChiara’s longtime friend, who had 40%. And it is also deduced that the other historical shareholder, the entrepreneur Pasquale Morgese (27.5%), very critical with management Ferragni-Barlettawould have signed only a few actions, reducing the participation to the minimum terms of a zero point.
But it is in this small share that hide pitfalls for the future of the Ferragni brand. If on the one hand he has almost total control of the company simplifies management entrusted since last November to the Super Manager Claudio Calabion the other, those few altitudes in the hands of Morgese represent an unknown unknown man. The only reason why the footwear entrepreneur still has them in portfolio would be to exercise certain partner’s rights. Which?

The court risk

He had already ventilated them in various correspondences and also in the assembly: challenge the budgetthe resolution of recapitalization and promote an action of responsibility in court against the former Ferragni directors, Barletta and the general manager Fabio Damato For an alleged, and all to try, violation of duties in the management of Phoenix Until November 2024, When then Calabi took over.

The market of the future

Anyway now Phoenix (which is said may soon change the name) And in the full control of Ferragni As for the capital and Calabi for management. Of course, the business perimeter reduced drastically and when the entrepreneur speaks of « a start » gives the idea of ​​how much « reverse » was made in less than a year and a half.
In 2022 the turnover was around 14 million, in 2024 he stood at just 2 million. And the short-term future should not be devised from these figures and a reference market made of customers in the leather goods sector, make-up, jewelry always with a young target (15-28 years) and perhaps more international, where they don’t know what the Pandoro Balocco.

The troubles of the Ferragni brand and the tiring ascent

Calabi, with the full powers of the single administrator, cut the tagliable (including jobs) by saving the salvable and keeping a company that risked sinking, abandoned by the big brands that had made him fly in the past to an evaluation of almost 100 million (June 2023). But then the criminal investigationthe Escape of great customers, In short, the flood: with a load of 10 million losses, the recapitalization was indispensable for Phoenix which has the only asset the Chiara Ferragni brand, which brand has as the only asset The credibility of Chiara Ferragni. Now we start again « without pretending that everything goes well when it is wrong, » she writes.