By March, the average price reached 165 rubles. for 1 l
By March, the average price of beer in the Russian non -net retail increased by 15% year by the year, to 165 rubles. for 1 l. Since the beginning of the year, most brewers have raised vacation prices for their products, thus reacting to increase excise taxes and increase costs. The most expensive beer was in Yakutia, where its price reaches 249 rubles. per 1 liter, and the most budgetary – in Tatarstan and Crimea, 152 rubles. and 151 rubles. respectively.
As follows from the Kommersant available at the disposal of the study operator “Evotor”, in March, the average price of beer in non -net Russian retail amounted to 165 rubles. per 1 liter, which is 15% more than a year by the year. A number of the largest beer manufacturers at the end of last year notified retailers about increasing selling prices by an average of 10% (see “Kommersant” dated 23 December, 2024). So, by 9.8% increased the wholesale cost of its products “United breweries” (earlier Heineken in the Russian Federation; Brands “Three Bear”, “Hunt”, “Zhigulevskoye 1978” and “Bochkarev”). About 10% also notified about price raising AB InBEV EFES, Medovarus, the Belarusian LLC Krinitsa-Trade and the District of Gosselian Logistic.
On average, an average of 10-15%, depending on the category, was also stated by the Moscow brewing company (Khamovniki, Zhiguli Barny, Count Orlov, Hollandia; See “Kommersant” from March 10). Igor Khavsky, the main reason for the increase in the beer’s price, the co -owner of the SVAM Group distributor and the GLETCher brewery called an increase in excise tax on these products. Since the beginning of the year, this fee for beer with a fortress of 0.5% to 8.6% increased to 30 rubles. for 1 liter against 26 rubles. previously.
According to the Executive Director of the Association of Producers of Beer, Solod and Drinks of Vyacheslav Mamontov, taxes and fees make up more than 50% of the cost of such products, and their sudden increase markedly affects the price.
Among other reasons, Mr. Khavsky distinguishes a significant increase in salaries of workers of beer, the rise in price of glass containers and an aluminum jar.
According to the estimates of the analysts of Evotor, the most expensive beer was in Yakutia – 249 rubles. per 1 liter, which is 8% more than a year for a year). In Moscow, the average price for it was 232 rubles. (7%), St. Petersburg-216 rubles. (17%), the Rostov region – 176 rubles. (16%), Irkutsk region – 171 rubles. (11%), Krasnoyarsk Territory – 171 rubles. (11%), Kaliningrad region – 170 rubles. (14%), Krasnodar Territory – 169 rubles. (23%).
Beer is cheaper than the national average in the Khabarovsk Territory – 160 rubles. (6%), Chelyabinsk region – 157 rubles. (growth of 22%), Stavropol – 154 rubles. (19%), Primorye – 152 rubles. (11%), Tatarstan – 152 rubles. (15%), in Crimea – 151 rubles. (6%).
Igor Khavsky believes that if the situation with the ruble rate is stable and does not appear additional logistics difficulties, since almost all imported hops and components in industries, prices will rise within the framework of current inflation or slightly lower. The founder of the network of beer stores “I take a weekend” Nikolai Zhevavlegin also does not expect additional price growth in the near future.
Manufacturers, raising vacation prices at the beginning of this year, have already laid current inflationary costs, while the ruble exchange rate was more noticeable than the brewers expected, the expert explains.
According to the Central Bank of Russia on April 24, the dollar rate amounted to 82.36 rubles. According to Mr. Zeadigin, many manufacturers are afraid of reducing beer sales due to its noticeable rise in price and a possible renewal of consumers to other alcohol categories, « especially those who are important with the effect of alcohol, not the taste. »
Along with this, according to the Nielsen analytical company, in the first quarter of the current year, beer sales of large retailers in monetary terms increased by 20.7% of the year by the year, and growth in natural terms amounted to only 2.4%. According to Evotor’s estimates, the largest Russian manufacturers continued to increase their presence in the Russian retail market: the Baltic share increased by 1 percentage point (p.), To 27%, Ab Inbev Efes – by 2 pp, up to 21%, “United breweries” – by 1 p., Up to 13%.
