But who are Samuel and Ruben?

Luxury life and marketing on social media

Samuel and Ruben have managed to use social media as a primary driving force for their business.

With hundreds of thousands of followers on both their personal profiles and Icon.amsterdam's official account, they promote not only their clothing collection, but also a lifestyle with expensive cars, private aircraft and exclusive travel.

Samuel has also built a presence on YouTube, where he shares business councils and insight into his success.

The brothers have also expanded their business by selling dropshipping courses, offering strategies and coaching to aspiring entrepreneurs.

However, their public lifestyle has also made them goals of crime.

Last year, their rented villa was exposed to a home robbery where an unknown perpetrator escaped with jewelry and cash.

Samuel later commented on the episode and called it a « Blessing » that made them invest in increased security.

Lately, the brothers have been unusually silent on social media, which has led to speculation about their situation.

On February 14, the channel Realityfbi reported a rumor that two Dutch had been arrested in Dubai. Followers quickly began to speculate that it was Samuel and Ruben Onuha.

According to the unconfirmed rumors, they were detained after a house party where police allegedly found 200 grams of cocaine in their residence.

The brothers have not commented on the case themselves and there are no official announcements from the authorities.

If the rumors turn out to be true, it will be a dramatic turn in their otherwise successful career.

So far, their future is uncertain, but speculation shows how much influence they have gained in both business world and on social media.