avril 29, 2025
Home » Bruno Bozzetto’s Pop Art on display at the Interactive Museum of Cinema in Milan

Bruno Bozzetto’s Pop Art on display at the Interactive Museum of Cinema in Milan

Bruno Bozzetto’s Pop Art on display at the Interactive Museum of Cinema in Milan


Of
Federico Fumagalli

Objects, merchandising and a « karaoke moment »

What if Bruno Bozzetto find out more Andy Warhol than Walt Disney? The – too easy – comparison of a lifetime set aside, Milan MIC Cineteca chooses to frame the « Italian Disney » from a curious perspective. Explicit from the title. Is called «The animated pop art of Bruno Bozzetto» The exhibition set up in the spaces of the Milanese interactive museum of cinema, until next November 30th.

« Bruno Bozzetto, before being a cartoonist, is perhaps the greatest author of Pop Art in Italy » says Matteo Pavesi, director of the film library and curator of the exhibition together with Irene and Anita sketch, daughters of Bruno. «We developed this thesis – continues Pavesi – pursuing a non -historical but theme line, with the choice to exhibit those materials that made the most of Bruno’s pop dimension. We host numerous pieces of objects and merchandising ». Among the Italian followers of Pop Art, Anglo -American in the soul – by Warhol or Richard Hamilton, founding fathers – together with the well -known masters Enrico Baj, Tano Festa, Pino Pascali, Mario Schifano would then also be sketch. In his own way, of course. «We turn to a vast audience. There are nostalgic, who will find some of their childhood and their experiences of cinemas visitors – Pavesi points out -. Some have known sketch through his films. Others remember the TV acronyms, which he has created for the broadcasts of Mike Bongiorno or Enzo Tortora ». The visit offers a karaoke moment that squeezes the eye and feeds the memory: «The exhibition is participatory. Those who want, for example, can start singing the reason for the cartoon « Johnny Bassotto ». Thus, visitors become an installation themselves ».

Contemporaneity is a virtue of timeless artists. Bruno Bozzetto is a great contemporary artist, That at the age of 87 he speaks to young people and addresses strict topical issues. In the atrium of the museum, a scenography represents « a sort of farm that is a concentrate of the many animals made by sketch, which has always been active in the protection of nature ». A path, the one dedicated to sensitivity to the environment and awareness for its safeguard, which sketch proposes with creative freshness in the most recent works. In addition to the animated short in three episodes (one more beautiful than the other) « Sapiens? » in which the director supports the lasting belief that « the human being is the most foolish to live in the earth », Sketch was inspired by his experience to draw, with a naive trait, the dog doggy. The new character – whose « animated pop art » dedicates an entire and bucolic stand, with fake grass of the gardens under the feet – is much more than a nice dog.

Bruno sketch

« Doggy is a kind of Bergamo Snoopy – comments the director Pavesi -. But it also represents a psychoanalytic question, it becomes a sort of alter ego of its creator ».

The iconic Mr. Rossi – « Rossi Boomer » is expected to be the next exit packaged by Studio Bozzetto, in the Operational headquarters of Bergamo – is the bridge over sixty years long that unites several eras.

« There are those who say is Fantozzi’s appetizer. In reality, unlike Paolo Villaggio’s mask, Mr. Rossi is a little man who demonstrates trust in life. On the one hand, it integrates, on the other hand it hopes for an improvement – concludes Pavesi -. From this point of view, sketch is similar to its famous character. With the most commercial works, Bruno has been inside the system. While his films were born not with the idea of ​​an economic gain, but by artistic spirit ». Always pop.


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April 28, 2025

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