Between marketing and storytelling blows, artists fond of a creative promotion for their concerts and albums – Liberation

Next Monday, May 26, the group Feu Chatterton! will announce a still mysterious event on its networks. He will not use the obsolete form of the press release and favor a teaser video. Without revealing the nature of the information, Mélissa Phulpin, the press secretary of the French smiles: « They want to mark the occasion. It amuses them to do things a little differently. They think their audience is also fond of this kind of event ad. ”” Other artists like to address their fans with sophisticated videos. In May of last year, David Guetta announced that he would play at the Marseille Vélodrome with a video showing a biker circulating at full speed in the city with, as a final, a monolith, symbol of his tour, posed in the middle of the stadium. Revealed by Netflix’s rap program, New class, Yorssy chose, to announce the opening of the ticket office of his concert at La Cigale next October, to stage himself in a hidden camera in the heart of Paris, a struggling to rally the room.

This kind of marketing blow to announce a concert or the release of a disc is increasingly frequent today. Increasingly imaginative happenings, the origin of which undoubtedly dates back to around thirty years when the teams of Michael Jackson had installed nine giant statues in his effigy in nine cities of the world to promote the exit of the compilation History. There is