Barbara Berlusconi, the investments (also in the Philippines) of the unknown safe Ara Investments

An investment (20%) in the company of his partner Lorenzo Guerrieri: it’s called Mi Home and rent luxury apartments in the center of Milan; A participation, together with the mother Veronica Lario, in the caravel that holds rights on a Filipino company; A share in the Cardi Gallery and an important contribution in a social company in Monza (school tutoring). It is the portfolio of a unknown holding, Ara Investments, which belongs to the well -known Barbara Berlusconi.

Away the trustee

But until a few weeks ago the control of Ara was in the name of a trustee, the Sirefid, and therefore it was not known who the real beneficiary was. Now Silvio Berlusconi’s third son has revoked the mandate by directly interacting 100% of the capital. AND What’s in the drawer of the Ara Investments, established in 2016? Basically the participations in four companies for a total assets of 3.4 millionaccording to the final 2023, doubled compared to 2022.

Personal investments

They are personal investments by Barbara Berlusconi. Sisters, therefore, compared to the H14, the common holding with the brothers Luigi and Eleonora who between real estate, club deal and private equity participation reaches an asset of almost 500 million, a Fininvest share excluded (it is held in another company of the three brothers). A direct participation of Barbara Berlusconi has also recently emerged from the perimeter of the Ara Investments: 17.6% of Unaluna, which is headed by the Gossip Whoopsee website. But let’s go in detail of the investments of the small safe.

In via Manzoni

Mi Home, participated at 20%, is 60% controlled by Lorenzo Guerrieri, Barbara’s partner, but also Luigi Berlusconi, his brother, has a 6% portfolio with his El Holding, while minor shares are headed by two operators in the sector and to the 44 -year -old lawyer Antonino Geronimo La Russa, son of the president of the Senate Ignazio. Mi Home with the Domya brand manages and rent (for short and long periods) luxury apartments in a property in via Manzoni in Milan, A few tens of meters from via Montenapoleone.

On Booking and Airbnb

AND The accommodation set up by the company of the Warrior-Berlusconi couple can also be booked on Booking or Airbnb. « At the gates of the fashion quadrilateral, Domya stands, Manzoni 25 – reads on Airbnb – The prestigious building consists of 16 suite characterized by precious design elements and a concierge on 9 to 18 every day ». Prices from 500 to 1,500 euros per night. The renovation of the property loaded the past budgets of costs and debts (700 thousand euros of financing members, 1.2 million mortgage with the Azzoaglio Banco plus 2 of credit line in 2023) but the fruits should be seen from the counts 2024. The leasing building at Mi Home is owned by the Silver Fir Capital, an investment manager specialized in the real estate sector.

The right in the Philippines

With Caravel, participated by Ara Investments at 33.3%, instead we enter a financial one that includes Barbara’s mother, Miriam Bartolini (Veronica Lario) among the members through Equitago, one of its investment vehicles, and the entrepreneur (coatings, constructions) Federico Parenti, each with a third of the capital. What does Caravel do? Holds, at the purchase cost of approximately 130 thousand euros, a right to sign the shares of the Ayannah Business Solutions Company Inc which operates in the digital financial services sector. And who is Ayanna? A company of the Philippines, « leader supplier – says of himself – of trade and digital finance services for the emerging middle class of the world, composed largely of migrants and/or non -banking ».

20% of gallery cardi

The partnership with his friend Nicolò Cardi has been known for some time, now he emerges Also that 20% of Cardi Gallery is by Barbara Berlusconi. All projected to the support of the students is instead the Mission of Ver, a social enterprise of which Ara Investments has 35% while the majority is in the hands of the founder Roberta Della Vecchia, specialized in tutoring for students with learning disorders.
Barbara Berlusconi earns from these investments collected under the Ara? No, and it is probably not even the purpose: budgets in red for years (-148 thousand euros in 2023). But from Fininvest and H14, of which he is a councilor of administration, millionaire dividends arrive punctually.