AvtoVAZ proposed subsidizing discounts on cars

AvtoVAZ is trying to lobby for a new mechanism for supporting demand for cars with a decrease in sales: the manufacturer discusses with the Ministry of Industry and Trade direct subsidizing discounts on new cars. According to AvtoVAZ, this will attract those buyers who are restrained by high rates. Kommersant’s interlocutors believe that it will be difficult to control the consumption of subsidies, the initiative threatens to increase the prices of cars and at best will have a short -term effect.

AvtoVAZ discusses with the Ministry of Industry and Trade the possibility of direct subsidizing discounts on cars, said the vice president of the company Sergey Gromak. The Kommersant Ministry reported that AvtoVAZ forms proposals for such a mechanism, and the Ministry of Industry and Trade is ready to consider them in the prescribed manner in case of receipt.

Back in December 2024, Mr. Gromak said that the program of preferential car loan is not available to citizens due to high rates and strict requirements for borrowers, despite the means laid in it. Then the top manager proposed introducing “direct discount certificates” for buyers. According to Kommersant, the authorities did not meet the idea of ​​a positive response.

However, AvtoVAZ continues to insist on the need to transform state support measures and “exclude the links of banks”, which now receive subsidies as part of a preferential car loan. “Banks are a high percentage. That is, subsidies – the automaker, and the automaker directly translates this money to the discount to the buyer without this overstated credit interest, ”said Sergey Gromak on May 22.

The interlocutor “Kommersant” in the automotive industry recalls that the mechanism of direct subsidies of automakers was used in 2013-2015 as part of a discount program for new cars in the disposal of old ones.

“When it comes to dozens and hundreds of thousands of cars, it is completely impossible to track different abuse. It was impossible to administer, so the Ministry of Industry and Trade went to work with banks, ”he explains. The second source “Kommersant” in the mechanism proposed by AvtoVAZ sees the risks of raising prices by automakers. “If the manufacturer knows that a direct subsidy will be applied to its equipment, which he will receive, then, for example, receiving a subsidy of 30% of the cost, will immediately increase prices by 15%. That is, not entirely, but to put it off for himself, ”he believes.

Two other Kommersant sources note that there are no funds for the implementation of the idea of ​​AvtoVAZ in the budget in any case. According to the recent statement of the head of the Ministry of Industry and Trade, Anton Alikhanov, the receipt of funds from utilization fee for wheeled equipment in 2025 may be 200 billion rubles. Below the amount of the amount in the budget. The main lobbyist of the utilsbor indexation, resembles the third interlocutor “Kommersant”, was AvtoVAZ.

According to Avtostat, LADA sales in January -April decreased by 20.6% year by year, to 105.76 thousand units. The Chinese competitors of LADA, Sergei Gromak emphasizes, today it is easier to subsidize discounts when selling cars in the Russian market: the key rate in the PRC is 3.1%. But the interlocutor “Kommersant” recalls that in the current market realities, sales fall from Chinese manufacturers, even with their capabilities. “Now it is more profitable to keep money on deposits than to spend. This is done specially to cool the economy. And AvtoVAZ disperses the demand with discounts, ”he notes.

The expert of the Aler Analytical Technologies, Vladimir Bespalov, notes that the desire of the Russian automaker to stimulate sales is logical, but the proposed mechanism for the implementation of state support is still raising questions.

“It is not clear how the subsidies will be tied directly to a decrease in the cost of the car for a particular buyer,” he indicates. The proposal of AvtoVAZ does not specify which of the car concerns can apply for state support. If you maintain the criteria for the localization specified in the program of preferential car loans, this is the entire LADA line, the Moskvich 3 model, all the EVOLUTE brand electric vehicles, Moskvich 3e, Ambeo A5 and Voyah hybrids. In Moskvich and Motorinvest, they did not comment on the proposal of AvtoVAZ.

Analysts surveyed “Kommersant” believe that the mechanism of direct subsidizing the car concerns will only give a short -term effect: as world practice shows, with the completion of such programs “everything is strongly rolling back”. “If global macroeconomic factors do not change, then this will simply pull the demand from future periods,” summarizes one of Kommersant’s interlocutors.

Natalia Miroshnichenko