Audi celebrates 25 years of Museum Mobile

The imposing building on Ettinger Strasse in Ingolstadt is screwed to the sky 22.5 meters. 3400 square meters of glass, 300 tons of steel, construction costs 45 million DM. There is talk of the Audi Museum Mobile, which celebrates its 25th anniversary this year – like the entire Audi Forum. Buildings that shaped the appearance and development of the Piusviertel. Thomas Stebich, head of the museum, tells of his creation and the elaborate concept that is behind it.

In the 1990s, they considered how to re -present the Audi brand and bring them closer to the customer, explains Stebich. The forum should offer Audi customers an experience when you pick up your car. «  »And with a brand with such a long history – What is better than a museum?  » The best way to do the museum as well as the development of the brand should be taken over to the location.

The Audi Museum Mobile was officially opened on December 15, 2020 in Ingolstadt

The museum is built chronologically from top to bottom and from the inside out, explains the ladder. If you want to follow the concept, you have to get into the elevator below and, as you go up, go back to a journey through time to 1899, where the history of the brand begins with the four rings with the dream of driving. While you run down in a circle, you will learn all kinds of things about various models, the role of the automobile manufacturer in World War II and its success in motorsport.

The Museum Mobile was ceremoniously opened on December 15, 2000. With the then Bavarian Prime Minister Edmund Stoiber and of course Franz-Josef Paefgen, the then CEO of Audi. « The museum was a statement, » says Stebich and one of the first of its kind of this size. Audi wanted to show his success and the idea of ​​a museum had been in the room for a long time. At the end of the 1970s, the company had only around 50 cars, and only then did they start to collect and buy consciously. One wanted to build a stock, which the history of the carmaker could be used to be used to be completely retired, says Stebich. Today there are around 100 large exponents in the museum. According to its own statements, there are around 800 cars and 200 motorcycles in the historical collection of the company. The Museum Mobile can therefore be re -equipped regularly. This happens in the context of changing special exhibitions, such as on special occasions, currently driven topics or « topics you just want to tell, » says the leader.

Around 60 special exhibitions have already been designed in Ingolstadt and Neckarsulm, where Audi runs a second museum, says Stebich. He is particularly remembered by one on the subject of “pit stop”, in which some works by the Landshut artist Stephan Quenkert were integrated, and one over camping, in which, for example, residential followers were shown and in which the visitors learned how and with what attitude to life they used to go on vacation.

A new special exhibition in the Museum Mobile deals with the Audi R8

Since Friday, April 4, there has been a new special exhibition in the Museum Mobile. It is entitled « R8 – Generations of Performance » and represents the first R8 overall view. The exhibition presents the R8 from the prototype to the last copy, which was produced in 2024 and was immediately included in the collection. Including the Audi Le Mans Quattro, the study on the later R8 series version, and the Audi R8 Spyder from the Hollywood blockbuster « Ironman ».

Thomas Stebich at the Museum Mobile of Paternoster, a circulation elevator, likes to revise visitors 14 models « as with a fashion show », and the interactive exhibits where visitors can « create a hand » themselves. The Museum Mobile is more than just one exhibition area – at least 5800 square meters on four levels. There is a program cinema on the ground floor, which has already been awarded several times, and concerts are always held here. And lectures.

Like the two lectures on Wednesday, April 9, from 6 p.m. They are the first in a row with which Audi celebrates the birthday of his museum. Ingolstadt’s Sabine Riedel will devote itself to the topic « Between Exercise Platz and global corporation Audi – the emergence of the Ingolstadt Piusviertel ». The Munich architect Martin Rappmannsberger, who was jointly responsible for the overall project Audi Forum Ingolstadt, speaks on the topic « From the idea of ​​reality – the emergence of the Audi Museum Mobile ». The registration for the lecture evening will be made by email to events.museum@audi.de or by phone at 0841/89-34433. The registration deadline is Monday, April 7th.