At the Sports Conference as Moving Borders
The House of Media House will complete a multi -month business campaign with today’s business conference Sports 2025: From sports passion to business success. The program partner of the conference work is Arista Plus, which runs it Milena Fornazaric.
The participants will welcome Bojan BudjaEditor -in -Chief of Delo, followed by an introductory address by Minister of Economy, Tourism and Sport Matjaz Han. Speaker Blaž BrodnjakNLB CEO, will present how sustainable sponsorship connects sports values with business. How sports and Olympism change the world for the better, however, will present in a solo performance Franjo BobinacPresident of the OKS.
Removing taboos in sports
The topic of the first round table will be to remove taboos in sports – sport as moving boundaries. Moderator Urban Laurenčič will help break the interesting guests: Ivica VulicCEO for the sale dr. Maja Smrdu, a sports psychologist who says that the winner is the one who can master his emotions in his head, thoughts, orientation, Stefan Hadalina former alpine skier will talk about how to pick up for mistakes and challenges, dr. Miha KramliThe Center for Treatment of the Nova Gorica addiction and the sports lottery will be related to the fact that social networks are a great disruptor of concentration and Katja Koren MiklavecVice -President of the OKS and Olympic Alpine Skier, who will present why the transition to the everyday rhythm for an athlete is a shock.
Cycling idols are also increasingly popular in Slovenia. Photo: Črt Piks/Work
The efficiency of sponsorship
The red thread of the second round table will be how to an effective sponsorship strategy – it all starts with sponsorship literacy. There will be Dejan ŽidanState Secretary at the Ministry of Economy, Tourism and Sport, Secretary of State, presented the vision of the future of Slovenian sport: how fans, local environment, societies and what events and sports infrastructure will be developed for the next ten years. Matic ŠvabOKS business director, points out that without new sponsorship models there is no top sport, Andrej Krajnerdirector of communications in NLB, but to make the sport in us the desire to be the best, Tomaž StrgarPresident of the Šentjernej Football Club, as well as celebrating 50 years of football in Šentjernej.
And the stories of athletes
At the last round table, they will talk about their stories that life writes with life, Milena Fornazaric will talk Emma Kozinthe youngest world boxing champion, and Marko LukicCEO of Lumar and former top climber.
