At Ferrari you should feel like in a fashion boutique in the future – Diepresse.com
So far, models have been rather decorative accessories on car presentations. At Ferrari you now wear the brand all by yourself: on the catwalk.
Not all Ferrari-Males are enthusiastic: in the next few months and years you will have to convert your beautiful showrooms. There is a new concept for the interiors from the company headquarters. At Ferrari, according to the vision, you should feel like in a lounge in the future. Or a fashion boutique. Or a fine furniture store. It is best to do everything together: drinks are served in a relaxed atmosphere, you will be surrounded by clothing, accessories, furnishings, everything from the brand with the jumping horse, the Cavallino Rampante. And yes, cars too.
New pillars
Clothing lines, bicycles and accessories in brand branding have long been part of the program for most car manufacturers. Ferrari, on the other hand, has a substantial Brand extension Vor: You want to create stand legs that make it less dependent on the only time, the sale of expensive cars. The brand is considered strong enough to be able to wear other products. As a ferrari lifestyle. This is not illogical.
« /> Handle. Without driver gloves, you did not get into a sports car earlier. Astra Marina Cabras
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Some of the world’s most sought -after fashion labels come from Italy, the same applies to upscale furnishings. The elitist aura of racing and supercars spans the right frame. Who knows how the future of high -performance sports cars is, even if they will be electrical. Not surprisingly rolled too Lamborghini Plans to expand the brand more determined.
Ferrari has the lead. With Artdirector Rocco Iannone, who made a name for himself at Dolce & Gabbana and Giorgio Armani, the fashion world was started in 2019. He speaks of condensing « the aesthetic and manual codes of the brand », of « matter, warm and inviting as the interior of a car », while the fashion press is irritated by the advance – the environment is considered saturated, and Ferrari and running stemmode are not for everyone The Perfect Match. In any case, the race for the favor of the clientele has started.
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