Anna Riva died, the « Bellasignora » of fashion journalism

Anna Riva, born in 1935, died, the « Bellasignora » of Italian journalism. With her, another protagonist of the gold era of fashion goes away, which that era contributed to creating, together with her colleague and friend Anna Piaggi.
A rich and varied career, his, who led her to be narrator of the parades before and personal friend of the protagonists, the stylists, who esteemed and listened to her.
His eccentric looks, with inevitable hats, deep culture and irony are unforgettable. He made era when he landed at the monthly Arianna in Tandem with Piaggi: they were true interpreters of the meaning of the style.

Born in Reggio Emilia, graduated in law, she immediately showed an extraordinary and innate talent for fashion. The beginnings for Max Mara in 1958, in 1962 the landing at the monthly Arianna di Mondadori where, with Anna Piaggi, she had the opportunity to demonstrate her marked inclination for fashion, attentive to any change of costume documented with rare sensitivity and acuteness.

He then passed to the Italian line, always demonstrating great sensitivity in recognizing emerging talents. In 1975 she was taken by Annabella. In 1980 he was offered the direction of the world man, men’s fashion magazine founded by Flavio Lucchini, who proposed to rival with the success of the Vogue man. Her sensitivity to fashion events, of which she has always given a personal interpretation, led her over the years to become a reference figure also for stylists.
Gisella Borioli who was her director, celebrates her like this: «Anna you also left us. I remind you as a fragrant wind in the editorial staff, always smiling, always informed, always positive, always full of stories to tell. I remind you in your first editorial staff with us, in the world man, with your charge and your curiosity. There are now many colleagues waiting for you up there. An entire generation of journalists who loses someone every day ».