Andrea Illy: « More investments in Europe, in the group, Tondato, Tod and Bizzarri enter the group »

The Board of Directors of Illycaffè is renewed, which He confirms eight of the 11 members, including Andrea Illy in the role of President, Cristina Scocchia as CEO and Raffaele Jerusalmi, appointed vice -president. The novelty concerns theEntrance of three new councilors: Michaela Tod, Marco Bizzarri and Gianmario Tondato da Ruos, who respond to « a well -defined strategy of acceleration – explained Andrea Illy -. We have a great growth potential, and we aim at doubling business in the medium term, or within the next 3-5 years « . A perspective that is anything but obvious, in a sector under pressure: «The price of coffee has exceeded 4 dollars per pounda level never seen before. The causes are climatic – drought in Brazil and Vietnam, the two main world producers – but there is also a strong speculation « .
The crisis is not only economic: «We entered a phase of geopolitical disorderthe world order of globalization has ended and it is still not clear what will replace it – added the president -. We are present in over 140 countries. Our strategy remains consistent in the long term, but we must continually realize it ».

The strategy

Two main strategic axes identified: On the one hand, «increase the added value, to better face the volatility of raw materials, focusing on products with a higher service content, on the integration between machine and coffee, on e-commerce and on a direct relationship with the consumer « . On the other, « a review of our geographical positioning: We will continue to invest in the United States, where we are present since the late 70s, but with a more institutional approach, looking for long -term partnerships. And in Europe where we believe there are margins to strengthen competitiveness, we will invest with confidence ».

The entrances

The three new entrances are inserted in this context: Gian Mario Tondato (former CEO Autogrill) to strengthen competence in public exercises and in the American market; Marco Bizzarri, long -run manager in the world of luxury, to strengthen marketing; And Michaela Tod, international manager and former Sir Dyson’s right arm, for the coffee machines sector. THEYou were, the company also approved the 2024 budget with 630 million turnover and 110 million Ebitda. «This is the historical record of the company, with among the best performances in the sector internationally. We are convinced – concluded Illy -, that this new team will help us face the change, without compromising anything of our past, but laying solid foundations for the future « .