And we’ve already forgotten that

From creative solutions to forgotten potential

We discovered new ways of living – slower, more present, maybe even a little more human. But five years after the highlight of the covid pandemic, it seems as if we are busy forgetting it all.

The writer Lauren James have looked back on time under the pandemic as a blurry memory. She was one of the lucky ones who didn’t lose anyone-her lockdown consisted mostly of sunshine in the garden, zoom calls and long days of silence and waiting.

But it was also a time of reflection and a budding realization that society could be organized differently.

In particular, art and cultural life was forced to rethink everything. When the stage light was turned off and the audience disappeared, some began to think new: Digital notions, live streaming and alternative ways to engage the audience.

James tells how her agency helped more theaters sell access to digital content-everything from performances to back-to-material.

But today the interest is gone. No one demands it anymore, even if the idea works regardless of pandemic. Also, the creative outdoor solutions that flourished in the time after the shutdowns have now disappeared. Why do we no longer use those spaces?