Among the terraced blocks came to life Morphem’s bookstore

In Ljubljana’s Koseza, on Saturday, the Morfem Publishing House Bookstore opened the doors that runs Helena Kraljič. This is the end of the capital after the opening of the Šišklo bookstore under the auspices of the Vigevageknjiga publishing house specializing in comics and risoromane, as well as the renovated Vodnik Homesteads richer for another space, where bookmakers will be able to find something for themselves and their loved ones or attend an event.

« I’ve been thinking about a bookstore for a long time, » he’s for Work said Helena Kraljič, who also grew up there, in Šiška. « This location is very loved to me, and when I learned that it was rented out in Koseza, as part of the terraced blocks, I decided that I wanted to have a bookstore there, we rolled up my sleeves and gave the space a book image and morpheme character. »

For now, they will only offer their own books at the bookstore, which have already accumulated a good number during the years of operation of the publishing house. According to Helena Kraljič, there are some six hundred titles for children and adults. This year joined by a picture book Little Prince, which was hard to expect, so they also placed a connected decoration in a space about sixty square meters in size. With the hero of Saint-Exupéry’s novel, who celebrated his eightieth anniversary two years ago, in her words, Morfem’s team-it is made up of seven employees-to be very identified in that they look at the heart (because, as he says in the book, the essence of the eyes is invisible) and they do their work heartily and with a smile.

The new seat of the publishing house

The restaurant, which has been converted into a bookstore, will also be used for business or office purposes, making this address in some way their seat. According to Helena Kraljič, it was not superfluous to drive to Brezovica, where the publishing house has been home so far, so it has ruled that they could count on their support and encouragement in Koseza. Of course, they also count on new clients and hope for fruitful cooperation with the surrounding community.

Photo: Vid Ponikvar

“I know that having a bookstore is a big challenge, but I’m not afraid of it. I love challenges that open up new paths, bring new ideas and freshness, opportunities that can be put in the right place with work and boldness, « emphasized the publisher, writer and editor, who has been waiting for the chosen space for a long time about possible locations. After a good consideration, some hesitation was followed by the decision that it was time to fulfill the long -standing desire.

Photo: Vid Ponikvar

In addition to selling books at Morfem, they consider organizing events in a bookstore, such as Ur fairy tales for children, but first they want to become familiar with the dynamics of the neighborhood and any interest or demand for such content that they are willing to adapt. The children will be a special corner in the bookstore, where they will be able to calm down, sit down to listen to the speakers, or scroll through a picture book from the set of the publishing house, and choose on the basis of heard and see one of them. Namely, as Helena Kraljič thinks, time in bookstores runs differently and slower, so we detect more clearly when a book calls us. She stressed that their image is mostly choosing itself. In doing so, it can be authentic and does not have to adapt to customers, as it has proven to be close to them, « or they are already so well that we are played. »