American judge: Google operated illegally as a monopolist on advertising market

In recent years, Google has operated illegally as a monopolist on the online advertising market. For example, an American federal judge in the state of Virginia has Thursday judged In a case that may have major consequences for the company.

The lawsuit, which was filed by the US Department of Justice and a number of states in 2023, revolved around the technology that makes the fast -fast process possible with which online advertisements on websites and in apps appear. According to the judge, Google has a too dominant position on the market for this technology, which involves billions.

Both the technology that publishers use of websites to offer their advertising space, and the software that makes purchases between advertising providers and sellers possible, are largely in the hands of Google.

By buying up companies that offered competitive technology, Google has « consciously built and retain monopoly power, » it can be read judgment. This allowed the technology company to demand artificially high prices for its services, to the disadvantage of, for example, online news sites.

Split

What the consequences of the statement will be for Alphabet, the parent company of Google, has yet to be seen. Only in a subsequent session will the court judge what measures must be taken to reduce Google’s dominant position. Google has announced that it would appeal.

Last August An American judge ruled that Google has a monopoly on the search engine market. The US Department of Justice therefore wants the company to be split up, including by selling its own browser Chrome.

The dominant position of large technology companies has been challenged in recent years from different angles. In addition to Alphabet, the US government also has processes against Meta, Amazon, and Apple. The European Commission also does research To these billions of companies.

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