Amazingly big business is Peppa Malac

For fans of the British royal family, the Lindo wing of St. Mary Hospital is a cult place. Obstetrics were made famous by the fact that Princess Diana and Princess Katalin and all three children of Prince William were born here. On Monday at 5:34 pm, the Lindo wing had a similarly significant event, which held millions in excitement: Mom’s pig gave life to Pepa and Zsoli pig sister Evie.

The good news was announced in the ITV news program: the reporter came live from St. Mary’s Hospital to report on the sensation, the arrival of Papa Pig and Mama Pig. The excitement was not reduced by the fact that they were cartoon characters, the fanfares were just as triumphant as the successor of the ruling family. In accordance with tradition, a city announcer also published the stork news and a coat of arms was made for the occasion. The arrival of the tiny, pink, pig -like figure has been reported all over the world by news portals, and the community sites were flooded with millions of congratulations. There was only a few rogue dissonant, growling entries in the general joy of joy: Pig, that only one piggy was born when pigs used whole litter.

According to the British press, the huge fuss is perhaps the most organized and successful marketing campaign of recent decades. The fact that the cartoon character was born in millions of fever is an event, He praises the business sense of the creators of the cartoon series Peppa.

The rather panty tale itself irritates almost as many TV viewers as you have acquired a fan since its launch in 2004. However, more than 40 languages ​​are broadcast in more than 180 countries, and the production has grown into a real empire, the revenue of which is provided by books, games, clothes and even amusement parks outside the TV series. Pepa has become a pop star who has four studio albums, including last year’s Let’s Jump in! Nowadays you can find it on Instagram, Tiktok and YouTube, as well as television shapes from BBC iplayer to Netflix. The total enterprise value exceeds £ 1 billion (£ 460 billion).

According to experts, marketing courses could be the topic of how Mama’s pig’s pregnancies have been dosing the news of the Prettygreen PR agency, whose director Sarah Henderson has personally supervised the project. Mama Pig’s pregnancy was followed by celebrities, such as Rihanna’s strategy. This year, he stole the show with a tummy tummy at the MET gala, while the news of the arrival of the pig was published in March in a « live » television interview on Good Morning Britain. This was followed by a « world-exclusive » conversation with Mama Pig in the women’s magazine Grazia, which reports mostly about the list of Hollywood stars.

The strategy was working: the announcement spread as a virus, only 60 million people watching the Tiktok posting of the morning show, and news agencies over the world passed the good news. Taking advantage of the general enthusiasm, the agency organized a baby party last month at the Battersea Power Plant in London, where Mama and Papa Palc announced that the mother is expecting a girl. To this delight, the famous London building received pink ornamental lighting.

No wonder Evie’s birth has already been treated as a world sensation, and even in conservative England, it is not a « majesty » that Peppa is compared to the royal family.