Alitalia, the judges give reason to Ita Airways: Aeroitalia name and logo are similar, they must change
The decision of the Court of Rome: « Confusion between brands ». And it inhibits Aeroitalia from next year the sale of tickets with that name. Here’s what changes
The brand of AeroitaliaItalian company very active on Sardinian territorial continuity and flights with Sicily, is too similar to that of Alitalia And for this he must change. The college of appeal of the Court of Rome distracts the tricolor skies and puts a first stitch on the dispute on the historical brand of the former flag carrier (owned by Ita Airways who purchased it for 90 million euros) and the Aviolinea created a few years ago with private capital.
The decision
In the 12 -page precautionary order – that the Courier He was able to consult – it reads at a certain point that « both from the literal and phonetic aspect is from a figurative aspect there is a high degree of similarity » between the brands of Alitalia and Aeroitalia. And for this reason « orders the inhibitory starting from 1.01.26 throughout the European Union of the use of the name and figurative brand » Aeroitalia « and the sign made up of the letter » A « stylized tricolor, as described in narrative, and of any similar sign or in any case confusable with the registered trademarks of ownership of Ita ».
The timing
And again: « orders the inhibitory starting from the fifteenth day following the notification of this ordinance, throughout the European Union of the use of the » Aeroitalia.com « domain name as well as any domain name, however confusable » with the Alitalia brand and « sets a penalty for every day of delay in the execution or non -compliance with the inhibitions that
they precede 1,000.00 (one thousand) euros daily ».
The reaction
« Following the decision that distorted the outcome of the precautionary judgment of the first instance by accepting the request for Ita to impose the change of name, logo and brand in Aeroitalia, the company is carefully evaluating the possibility of an appeal in the cassation », explains Aeroitalia in a note. Which adds: « While considering the legal action unfounded and instrumental, Aeroitalia looks forward and reflects on the possibility of transforming this situation into an opportunity: an international rebranding that reflects the evolution already underway and the vision of growth that the company has been pursued for some time ».
