After the rental, Airbnb is embarking on home services – Liberation
Order a meal in the room, have access to a spa, a masseur … These services offered in hotels do not exist when you rent an apartment on the famous American site. This Tuesday, May 13, during a press conference, Brian Chesky, co -founder and boss ofAirbnbannounced that the Californian company would align with the supply of hotels. The Californian company, known for the reservation of housing, thus launches a major diversification of its offer.
Users will be able to book the services of different professionals both traveling in a rental and at home, if they are in one of the 260 cities where Airbnb will launch its new offer, before extending it.
The company said that the services added have been selected from several criteria, including « Expertise and fame » professionals, who have « On average 10 years of experience »and have provided evidence of their identity and their certifications.
In addition to photographers, manicures and home chiefs, Airbnb has also revised and improved its offer of« experiences »visits and activities offered by residents living in tourist destinations. The American company has also made agreements with celebrities to offer luxury experiences, called « Airbnb Originals », such as playing Beach Volley with the Olympic athlete Carol Solberg on a beach in Rio, Brazil.
Airbnb achieved $ 11 billion in turnover in 2024, up 12 % over one year, of which it released $ 2.6 billion in net profit.
The company returns from afar: the pandemic and the health protection measures made it go through a dark period. « We went from the preparation of our IPO to the people who asked us if it was the end of Airbnb »said Brian Chesky.
Travelers have returned, but Airbnb is still Faced with the animosity of the authorities in many major citiesfrom Paris to New York, who accuse him of contributing to the outbreak of rents and the lack of accommodation available for long -term rental.
France has thus adopted last November A law to reform taxation on tourist furnishings, so far more favorable than that weighing on conventional housing, and extending the « Toolbox » Available at mayors to regulate this market, with in particular the possibility of setting up quotas for this type of rental.
Airbnb therefore needs to diversify, to depend on the reservation of housing, commented independent analyst Carolina Milanesi. « There will be more trafficking on the application, people will return more often, not only for their annual vacation week »she told AFP. The company is also positioned on a market that is still little exploited: « I don’t see any other app where you can find it all »she noticed.
