Adventures of Fashion Automotive – Glamor+
One of the most popular collaborations in the fashion and automotive industry is Fiat and Gucci
Photo: Dave M. Benett/Getty Images
The collaboration is really successful when it is self -identified and both parties are equally enforced – this is what fashion designer Justin Haynes taught us in an interview with the oeuvre prize and the collaboration of New Balance. And fashion is closely related to most of the co-art and design areas, just remember the most exciting collaborations of furniture manufacturers and fashion designers, or the micro-collection of Tiffany & Co jewelry.
However, a very important area from a design point of view has not previously been involved in our collaboration series: this is the automotive industry. What style does a vehicle carry to immediately exemplify its visuality of a particular fashion house at first glance?
Hermès x Citroën
Well, perhaps not the clearest pairing, but undoubtedly an unforgettable result from the meetings of the two brands. Hermès’s sophisticated yet character camel brown was not a Birkin 25 shopkeeper, but appeared on the Paris Auto Show in the 1989 Citroën Beetle 2cv in 2008. There is no need for more than two tones: a warm camel brown was associated with a butter -white tint in the spirit of the timeless luxury, and while it appears in the roofwashed in the appearance, the skin seats are in the inside of the skin.
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The dashboard, interior door, wound gear and steering wheel are masterfully covered with hermès skin with cream -colored thread plastic elements instead of. Külön elegáns gesztus, ahogyan a divatmárka teljes mértékben teret engedett a Bogár ikonikus részleteinek, az exteriőrön kizárólag a Citroën logója kapott helyet, a távolról felismerhető „H” betű ezúttal illedelmesen megbújt a részletekben.
Hermès x Bugatti
While earlier collaboration was much more aimed at the expert collector (we add, in vain, because car experts were not even enthusiastic for the brown car), the 2015 carriage is a much more clever, more wound, pounding the heart of the audience.
The $ six million Chiron model was dressed in one of the most popular cream-white tones in the fashion brand, like the beetle, inside and out. The metal elements received a silver silver glitter instead of ostentatious chrome surfaces, and the monochrome creamy tone is only a definite Bugatti red detail. And the devil really lies in the details – not the last time we see the French luxury car factory logo under the hood, as there is a fine jewelry symbol in the middle Hermès
Gucci x Fiat
If we say: Italian car brand, we can easily find Fiat, while when mentioning the Italian luxury fashion, it will jump in under seperc Gucci. And what would exemplify the life of Dolce Vita life than a colorful Fiat500 Cabrio to take the sharp adventures of the Amalfi Party Serpentine? While, of course, our hair is hidden under a decent silk scarf, and the cat glasses filter sufficiently filtering the sun’s rays on the South Italy coast.
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And although there were countless opportunities for cooperation, in essence, the special design was exhausted in the red-green stripes. Of course, this is not entirely true, the surface of the brand’s ninetieth anniversary, black and white 500 by Gucci cars, have a softly iridescent, pearly cover, the rims are much more filigly than usual, while the brakes are decorated with iconic Gucci-green.
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Armi x Mercedes Benz
And if we mention the Armani, we can’t forget the « ARMANI MERCEDES » CLK model designed with Mercedes Benz. As the fantasy name tells about it, the car is just half Mercedes and half Armani, but somehow both brands are present in every little detail of design, so it is a true love child. The soft, warm silver tone, called « Sabbia », has been complemented with deep -rched leather seats, the classic form is combined with a contemporary approach, while Italian elegance is intertwined with German precision.
One of the most special features of the car is the use of the Armi Cuoio skin type, which clearly evokes the style of the 1940s and 1950s, while also featuring modern high-tech fabrics in the palette. Although the cooperation was condemned to a crazy success since the first moment, the designer car did not advance to the prototype phase-even though the plan itself has undoubtedly won the enthusiasm of experts.
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Versace x Lamborghini
… Or the hyperlas, hypermodern luxury sports car. The articles refer to the Lamborghini Murcielago LP640-4 Versace as a « strange and rare » collaboration, one of which sold at an incredibly discounted price in February 2021 for just € 149,500. A szigorú, strukturált vonások helyenként lágy ívekkel keverednek, a homogén, fehér felületet egy szabad szemmel jól látható Versace medúzalogóval törték meg.
Mentioned in previous examples, in details elegantly Instead of hidden branding, the fashion house does not sell sacks and does not leave it to chance, with a Versace inscription above the Lamborghini logo, while the Gianni Versace Couture inscriptions and leather seats with geometric patterns indicate the cooperative partner.