Active ingredient bomb or social media hype? – Diepresse.com

If you did not know better thanks to more details, in view of a flood of relevant newlancies, one could assume that classic day or night creams had to clear the field and perfumer shells are now only colonized by Seren. One is supposed to work « against the skin thirst », the next cleaning and clarifying, a vitamin C series follows, next to it a version with hydro-perl, one for « Youth », one for « glow », one against the sun. Also a lot of hyaluron and, the top dog, retinol. Some

Brands bring out several serums in parallel, either they are also called « concentrate », « essence » or « solution », and then advocate ordering. With this they want to meet the layering trend that provides to handle the most extensive nursing rituals as possible. Between cleaning, tonic, care and sun protection, a serum with a light texture can certainly be applied from a pipette.

A social media phenomenon?

How can the serum boom be explained now, and how sensible does it make to expand your own nursing routine to expand a new product category or from classic day care to a serum, supplemented by a final sun care? Are the causes, as is currently the case in the lifestyle context, on social media that turn to a young target group?